Community updates

Chronological news digests

2013-10-27

Toronto Star’s one-day campaign used Augmented Reality to draw readers deeper into the newspaper’s content

Tatiana Repkova | www.inma.org/blogs/integr ... |

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2013-10-25

Anglophones spend far more time online in Canada: French speakers have not grown their web time as quickly

Tatiana Repkova | www.emarketer.com/Article ... |

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Language Editions / Websites / Broadcasting / Translations / Alphabets / Domains

2013-10-25

Toronto Star generates new revenues ... in print: New news products, reverse publishing, event-specific products

Tatiana Repkova | www.inma.org/blogs/confer ... |

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Online Going Print - Reverse Publishing - Print Extensions of Online Brands - Mobile Going Online

2013-10-22

The flagship of La Presse is La Presse+: The newspaper now secondary to a just-launched and free iPad app

Tatiana Repkova | blog.fagstein.com/2013/10 ... |

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-10-17

“Our Time to Lead”: Globe and Mail editorial series pre-engages readers, attracts sponsors

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern North America

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Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-10-14

Канадский опыт успешного распространения прессы от моря и до моря

Tatiana Repkova | www.arpp.ru/pressr/270187 ... |

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Northern North America

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Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
News Media Markets - Circulation & Distribution -Transmission

2013-10-14

Globe and Mail CEO: 'We have to think more precisely about what it is that will make people pay.'

Tatiana Repkova | www.themediabriefing.com/ ... |

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-10-11

On the economics of Curbed, the real estate-focused network of sites

Tatiana Repkova | www.niemanlab.org/2013/10 ... |

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Northern North America

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
Real Estate / Rental Advertising
Salaries - Wages - Benefits - Earnings

2013-10-09

Дистрипресс 2013: Пресса наносит ответный удар: Toronto Star, Metro, The Grid; Food Network

Tatiana Repkova | planetasmi.ru/arkhiv/2696 ... |

Canada, United States of America

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Northern North America

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Free Newspapers / Magazines / Media - Pick-Up Publications
Online Going Print - Reverse Publishing - Print Extensions of Online Brands - Mobile Going Online
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Collaboration / Cooperation - Synergy
News Media Markets - Circulation & Distribution -Transmission