Community updates

Chronological news digests

2014-06-21

Using Google Analytics and website referrals to learn more about your audience

Tatiana Repkova | socialmediatoday.com/chad ... |

Direct Mail - Direct Marketing - Database Marketing - Big Data
How to Learn What Readers Want to Read
Web Analytics - Metrics
How To Ideas

2014-06-20

How we fail at data and analytics - Thomas Baekdal

Tatiana Repkova | www.baekdal.com/blog/how- ... |

United States of America

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Northern North America

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America North, Global (1)

Direct Mail - Direct Marketing - Database Marketing - Big Data
Web Analytics - Metrics

2014-06-20

Outside voices: Online advertising has a trust problem

Tatiana Repkova | blogs.wsj.com/cmo/2014/06 ... |

United States of America

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Northern North America

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America North, Global (1)

How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2014-06-20

33 книги для стратега: Подборкa книг «про рекламу, маркетинг и просто так» - Дмитрий Воскресенский

Tatiana Repkova | www.cossa.ru/articles/152 ... |

Russia, United States of America

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CIS, Eastern Europe, Northern North America

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America North, Asia / Europe, Europe, Global (1)

Recommended Literature / Books / Blogs - Advertising
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2014-06-20

Google представила сервис Brand Lift: Маркетологам помогут оценить эффективность интернет-рекламы

Tatiana Repkova | www.mediabusiness.com.ua/ ... |

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2014-06-20

Nearly 40% of business executives pay for digital news: Brand reputation the No. 1 reason they pay

Tatiana Repkova | goo.gl/DaTdjT |

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2014-06-19

Как провести полный SEO-аудит вашего сайта: Подробное руководство

Tatiana Repkova | lovim.net/2014/06/seo-aud ... |

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CIS, Eastern Europe

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Asia / Europe, Europe, Global (1)

Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
How To Ideas

2014-06-19

Google: Контекстная реклама способна увеличить узнаваемость бренда на 80%

Tatiana Repkova | www.mediabusiness.com.ua/ ... |

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2014-06-19

Magazines: 6 key insights from the PwC Global entertainment and media outlook 2014-2018

Tatiana Repkova | www.fipp.com/news/insight ... |

Media Industry Forecasts
Newspaper / Press Trends
Online / Digital / Mobile / Social Media Trends

2014-06-18

The KPI frameworks for brands and media - Thomas Baekdal

Tatiana Repkova | www.mediaimpactproject.or ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Europe, Global (1)

Measuring Performance - Key Performance Indicators (KPIs) - Benchmarking