Community updates

Chronological news digests

2014-11-18

Почему Sanoma покидает украинский медиарынок

Tatiana Repkova | mmr.ua/news/id/pochemu-sa ... |

Finland, Russia

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CIS, Eastern Europe, European Union (=28), European Union - old (=15), Northern Europe

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Asia / Europe, Europe

Magazines
News Media Markets - Ownership & Investment

2014-11-17

Расходы на интернет-рекламу превысили pасходы на ТВ рекламу в Финляндии

Tatiana Repkova | www.emarketer.com/Article ... |

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European Union (=28), European Union - old (=15), Northern Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
News Media Markets - Advertising / Marketing Communication

2014-11-17

Digital ad spending in Finland surpasses TV for the first time

Tatiana Repkova | goo.gl/ssPoh9 |

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European Union (=28), European Union - old (=15), Northern Europe

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Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2014-11-16

Schibsted shares 4 key lessons from its private programmatic marketplace

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern Europe

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Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
How To Ideas

2014-11-14

News UK's brand journalism unit The Newsroom launches its first campaign with a native ad from Iceland

Tatiana Repkova | www.mediaweek.co.uk/artic ... |

Iceland, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Western Europe

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Advertising Design / Creativity / Campaigns / Awards
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2014-11-14

Alma Regional Media: The subscriber should receive all content from several channels for a single monthly fee

Tatiana Repkova | www.nasdaq.com/press-rele ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Regional Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2014-11-14

Американская корпорация Hearst и Sanoma договорились о продаже активов ИД «Фэшн Пресс»

Tatiana Repkova | www.sostav.ru/publication ... |

Finland, Russia, United States of America

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CIS, Eastern Europe, European Union (=28), European Union - old (=15), Northern Europe, Northern North America

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America North, Asia / Europe, Europe

Magazines
News Media Markets - Ownership & Investment

2014-11-14

Clickbait is the greatest threat to your future success - Thomas Baekdal

Tatiana Repkova | https://www.baekdal.com/o ... |

Denmark, United States of America

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America

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America North, Europe, Global (1)

Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2014-11-13

A lesson in traffic, reads and conversions - Thomas Baekdal

Tatiana Repkova | https://www.baekdal.com/a ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Europe, Global (1)

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2014-11-13

Danish Publisher Network leverages audience data for programmatic revenue: 11 lessons learned

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
How To Ideas