Community updates

Chronological news digests

2012-09-04

John Cruickshank, Toronto Star: Audience development - Reeling in readers and advertisers

Tatiana Repkova | www.slideshare.net/WAN-IF ... |

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Northern North America

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Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Targeting / Engaging New Readers / Audience

2012-09-03

As reader behaviour evolves, so must the tools we use to measure it: The Integrated Newspaper Planning Tool

Tatiana Repkova | www.inma.org/blogs/value- ... |

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Northern North America

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2012-08-30

Canadian media merger creates high market power and runs against concentration trends elsewhere

Tatiana Repkova | themediabusiness.blogspot ... |

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Northern North America

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Fair Trading / Competition - Monopoly / Trusts
News Media Markets - Ownership & Investment

2012-08-27

Newspaper readership numbers stay strong, says Anne Crassweller of Nadbank

Tatiana Repkova | www.theguardian.pe.ca/Bus ... |

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Northern North America

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Readership / Audience - Marketing Research / Surveys - Opinion Polls

2012-08-21

Four Postmedia newspapers launch paywalls: The Ottawa Citizen, Vancouver Province, Vancouver Sun and National Post

Tatiana Repkova | www.theglobeandmail.com/r ... |

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Northern North America

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-08-21

What publishers need to know about digital editions: swipe - more platforms, share - interactive experiences, sell - creating revenue

Tatiana Repkova | www.editorandpublisher.co ... |

Canada, United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Increasing Interactivity With Readers / Audience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-08-16

Google рекламируется в газете с целью показать, насколько эффективнее рекламироваться в Google, чем в газетах

Tatiana Repkova | reklamaster.com/news/id/3 ... |

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Northern North America

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2012-08-15

Why newspaper readership remains strong in the face of declining revenue from advertisers

Tatiana Repkova | www.inma.org/blogs/value- ... |

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Northern North America

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Advertising / Marketing Forecasts / Trends
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2012-08-15

FP Newspapers profit falls as lower ad sales cut into partnership’s revenue

Tatiana Repkova | www.thestar.com/business/ ... |

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Northern North America

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
News Media Markets - Advertising / Marketing Communication

2012-08-15

More contraction by Postmedia Network in the wake of a refinancing $250m (£160.7m) of its $480m (£309m) debt

Tatiana Repkova | www.guardian.co.uk/media/ ... |

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Northern North America

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
Employment - Job Cuts - Redundancy Schemes - Layoffs