Community updates

Chronological news digests

2020-10-22

“We’re trying to reiterate the value we provide”: How publishers are wooing new readers through innovative ad campaigns

Tatiana Repkova | https://whatsnewinpublish ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Serving Advertising / Marketing Clients
Advertising Design / Creativity / Campaigns / Awards

2020-10-22

How the Minneapolis Star Tribune made the best of a canceled state fair

Tatiana Repkova | https://www.niemanlab.org ... |

United States of America

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
How To Ideas

2020-10-22

Social media’s struggle with self-censorship: Tech giants are removing more content, but are they making the right choices?

Tatiana Repkova | https://www.economist.com ... |

United States of America

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Northern North America

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America North, Global (1)

Censorship / Self-Censorship
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends

2020-10-21

Робот-журналист выиграл в конкурсе Online Journalism

Tatiana Repkova | https://jrnlst.ru/robot-z ... |

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Northern North America

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Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
Journalism Contests / Awards
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence

2020-10-21

Facebook News reaches “significant new audiences”

Tatiana Repkova | https://wan-ifra.org/2020 ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2020-10-20

Acquisition master class - mathereconomics.com

Tatiana Repkova | www.fipp.com/wp-content/u ... |

United States of America

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Northern North America

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America North, Global (1)

Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Subscription / Loyalty - Bundling - Churn / Retention
Pricing Policy - Cover Price - Newspaper / Media Wars
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Engagement master class - mathereconomist.com

Tatiana Repkova | www.fipp.com/wp-content/u ... |

United States of America

,

Northern North America

,

America North, Global (1)

Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Pricing Policy - Cover Price - Newspaper / Media Wars
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Retention master class - mathereconomics.com

Tatiana Repkova | www.fipp.com/wp-content/u ... |

United States of America

,

Northern North America

,

America North, Global (1)

Subscription / Loyalty - Bundling - Churn / Retention
Pricing Policy - Cover Price - Newspaper / Media Wars
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Platform profile of Apple News: The traffic is 'incredible' - but money is 'particularly bad'

Tatiana Repkova | https://pressgazette.co.u ... |

United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe, International (2)

Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators

2020-10-20

‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis

Tatiana Repkova | https://digiday.com/Media ... |

United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention