Community updates

Chronological news digests

2017-10-24

Facebook announces News Feed guidelines for publishers

Tatiana Repkova | https://www.theverge.com/ ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Employee Handbooks / Policy Manuals / Guidelines

2017-10-23

Google поможет платным изданиям найти новых подписчиков за долю от стоимости их подписки

Tatiana Repkova | https://themedia.center/2 ... |

Subscription / Loyalty - Bundling - Churn / Retention
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2017-10-23

Google поможет изданиям привлекать платных подписчиков и брать за это комиссию

Tatiana Repkova | https://vc.ru/27865-googl ... |

Subscription / Loyalty - Bundling - Churn / Retention
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2017-10-23

“Exceedingly generous”: Google will split revenue with publishers who use its new subscription tools

Tatiana Repkova | www.niemanlab.org/2017/10 ... |

Subscription / Loyalty - Bundling - Churn / Retention
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2017-10-23

Scoring stories to make better recommendation engines for news - Frederic Filloux

Tatiana Repkova | https://mondaynote.com/sc ... |

Measuring Performance - Key Performance Indicators (KPIs) - Benchmarking
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2017-10-23

The end of Google’s first-click free policy shows promise for publishers

Tatiana Repkova | https://digiday.com/media ... |

Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2017-10-22

Facebook полуофициально запустил ленту «Интересное»

Tatiana Repkova | https://themedia.center/2 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence

2017-10-20

Twitter запустил новый формат рекламного поста под названием Video Website Card

Tatiana Repkova | https://themedia.center/2 ... |

Advertising Formats - Display Advertisements - Banners
Video Advertisements
Mobile Blogs / Moblogs - Microblogs - Twitter

2017-10-20

Twitter запустил сервис для создания брендированного контента #Fuel

Tatiana Repkova | www.cossa.ru/news/180145/ |

Mobile Blogs / Moblogs - Microblogs - Twitter
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2017-10-20

Twitter открыл отдел для создания брендированного контента

Tatiana Repkova | planetasmi.ru/reklama/541 ... |

Mobile Blogs / Moblogs - Microblogs - Twitter
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising