Exhibit 45.4 广告部经理助理

Chapters

Chapter One The Role of Journalism
- Section 1 Press / Media Concepts - Role of Media
  read | view updates | add your updates
- Exhibit 1.0 Which Press Concept Do You Prefer?
  read | view updates | add your updates
- Section 2 Independence of the Press / Media
  read | view updates | add your updates
- Section 3 Professional Journalism
  read | view updates | add your updates
- Exhibit 3.0 International Federation of Journalists Declaration of Principles on the Conduct of Journalists
  read | view updates | add your updates
Chapter Two Strategic Planning
- Section 4 Seeking Answers
  read | view updates | add your updates
- Exhibit 4.0 Where Is This Newspaper Going?
  read | view updates | add your updates
- Exhibit 4.1 Paul Gauguin: Where Do We Come From? What Are We? Where Are We Going?
  read | view updates | add your updates
- Exhibit 4.2 Strategic Planning Procedures
  read | view updates | add your updates
- Section 5 Mission Statement
  read | view updates | add your updates
- Section 6 Leadership and Management
  read | view updates | add your updates
- Section 7 Analysis of Strengths and Weaknesses, Opportunities and Threats
  read | view updates | add your updates
- Exhibit 7.0 Marketing Environment Classification
  read | view updates | add your updates
- Exhibit 7.1 Case Study of the New Times Weekly
  read | view updates | add your updates
- Exhibit 7.2 New Times Weekly Market Trends
  read | view updates | add your updates
- Exhibit 7.3 Analysis of the New Times Weekly Marketing Environment
  read | view updates | add your updates
- Section 8 Goals and Objectives
  read | view updates | add your updates
- Exhibit 8.0 Newspaper Growth Cycle
  read | view updates | add your updates
- Exhibit 8.1 Circulation Spiral
  read | view updates | add your updates
- Section 9 Importance of Planning
  read | view updates | add your updates
Chapter Three Business Plan
- Section 10 Why Set Up a Business Plan?
  read | view updates | add your updates
- Section 11 Who Should Prepare a Business Plan
  read | view updates | add your updates
- Section 12 Make Up Your Mind Before Setting Up Figures / Entrepreneurial Journalism
  read | view updates | add your updates
- Section 13 Business Plan Outline
  read | view updates | add your updates
- Section 14 Business Organization
  read | view updates | add your updates
- Section 15 Brief List of Planned Actions
  read | view updates | add your updates
- Section 16 Business Purpose and Function
  read | view updates | add your updates
- Section 17 Marketing Plan
  read | view updates | add your updates
- Section 18 What Is Your Market?
  read | view updates | add your updates
- Section 19 Who Is Your Competition?
  read | view updates | add your updates
- Exhibit 19.0 Circulation and Readership of Weekly Newspapers in the New Castle City Area
  read | view updates | add your updates
- Section 20 What Share of the Market You Will Gain
  read | view updates | add your updates
- Exhibit 20.0 Circulation Market of Weekly Newspapers in the New Castle City Area
  read | view updates | add your updates
- Section 21 Why Advertising Is Important
  read | view updates | add your updates
- Section 22 Advertising Plan
  read | view updates | add your updates
- Exhibit 22.0 General Terms of Advertising Policy at the New Times Publishing House
  read | view updates | add your updates
- Section 23 Advertising Rate Card
  read | view updates | add your updates
- Exhibit 23.0 New Times Weekly Advertising Rate Card
  read | view updates | add your updates
- Section 24 Circulation Plan
  read | view updates | add your updates
- Exhibit 24.0 Ad Discounts for the New Times Club Members
  read | view updates | add your updates
- Exhibit 24.1 Distribution Channels of Brestski Kurier
  read | view updates | add your updates
- Section 25 Promotion Plan
  read | view updates | add your updates
- Section 26 Management Plan
  read | view updates | add your updates
- Section 27 Operating Budget
  read | view updates | add your updates
- Exhibit 27.0 The New Times Weekly Plan of Editions
  read | view updates | add your updates
- Exhibit 27.1 The New Times Weekly Advertising Budget
  read | view updates | add your updates
- Exhibit 27.2 The New Times Weekly Circulation Budget
  read | view updates | add your updates
- Exhibit 27.3 The New Times Weekly Production Budget
  read | view updates | add your updates
- Exhibit 27.4 The New Times Weekly Personnel Budget
  read | view updates | add your updates
- Exhibit 27.5 The New Times Weekly Operating Budget
  read | view updates | add your updates
- Section 28 Planning and Budgeting Timetable
  read | view updates | add your updates
- Exhibit 28.0 Timetable of Planning and Budgeting Process
  read | view updates | add your updates
- Section 29 Planning for Growth
  read | view updates | add your updates
Chapter Four Editorial Content
- Section 30 How to Learn What Readers Want to Read
  read | view updates | add your updates
- Exhibit 30.0 The Questionnaire for Readers of Daily Newspapers
  read | view updates | add your updates
- Section 31 Editorial Line / Guidelines / Policy - Content Strategy
  read | view updates | add your updates
- Exhibit 31.0 Major Segments of Newspaper Coverage
  read | view updates | add your updates
- Exhibit 31.1 The Review of Economic Indicators to Watch and Analyze
  read | view updates | add your updates
- Exhibit 31.2 The Editorial Line of the New Times Daily
  read | view updates | add your updates
- Exhibit 31.3 Choosing Subhead of the New Times Daily
  read | view updates | add your updates
- Section 32 Designing a Key Draft and the Content of Pages
  read | view updates | add your updates
- Exhibit 32.0 The Key Draft of the New Times Daily
  read | view updates | add your updates
- Exhibit 32.1 The Editorial Content of the New Times Daily
  read | view updates | add your updates
- Section 33 Facts and Opinion
  read | view updates | add your updates
- Section 34 Journalistic Types
  read | view updates | add your updates
- Exhibit 34.0 Traditional Journalistic Genres
  read | view updates | add your updates
- Exhibit 34.1 Relations Among Universal Journalistic Types
  read | view updates | add your updates
- Exhibit 34.2 News and Analysis Structure Comparison
  read | view updates | add your updates
- Exhibit 34.3 Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
  read | view updates | add your updates
- Section 35 Craft or Art?
  read | view updates | add your updates
- Section 36 Editorial Board
  read | view updates | add your updates
- Exhibit 36.0 Statutes of the Editorial Board of the New Times Daily
  read | view updates | add your updates
Chapter Five Organization Structure
- Section 37 Building Up a Firm
  read | view updates | add your updates
- Exhibit 37.0 The Organization Chart of a Typical Large U.S. Daily Newspaper
  read | view updates | add your updates
- Section 38 Drawing an Organization Chart
  read | view updates | add your updates
- Section 39 Do We Need an Organization Chart?
  read | view updates | add your updates
- Section 40 A Weekly Newspaper of Eight Pages
  read | view updates | add your updates
- Exhibit 40.0 The New Times Weekly of Eight Pages
  read | view updates | add your updates
- Section 41 A Weekly Newspaper of 16 Pages
  read | view updates | add your updates
- Exhibit 41.0 The New Times Weekly of 16 Pages
  read | view updates | add your updates
- Exhibit 41.1 Owners, Managers and Employees of the New Times Weekly of 16 Pages
  read | view updates | add your updates
- Section 42 A Weekly Newspaper of 48 Pages
  read | view updates | add your updates
- Exhibit 42.0 The New Times Weekly of 48 Pages
  read | view updates | add your updates
- Section 43 A Daily Newspaper
  read | view updates | add your updates
- Exhibit 43.0 The New Times Daily
  read | view updates | add your updates
- Section 44 Organization Order
  read | view updates | add your updates
- Exhibit 44.0 The Organization Order of the New Times Publishing Company
  read | view updates | add your updates
- Exhibit 44.1 Management and Performance Layers
  read | view updates | add your updates
- Section 45 Writing Job Descriptions
  read | view updates | add your updates
- Exhibit 45.0 Statutory Body
  read | view updates | add your updates
- Exhibit 45.1 General Manager / CEO / Publisher
  read | view updates | add your updates
- Exhibit 45.2 Business Manager
  read | view updates | add your updates
- Exhibit 45.3 Advertising Manager
  read | view updates | add your updates
- Exhibit 45.4 Assistant Advertising Manager
  read | view updates | add your updates
- Exhibit 45.5 Advertising Sales Representative
  read | view updates | add your updates
- Exhibit 45.6 Advertising Billing Representative
  read | view updates | add your updates
- Exhibit 45.7 Advertising Copy Writer
  read | view updates | add your updates
- Exhibit 45.8 Circulation Manager
  read | view updates | add your updates
- Exhibit 45.9 Circulation Representative
  read | view updates | add your updates
- Exhibit 45.10 Marketing Manager
  read | view updates | add your updates
- Exhibit 45.11 Financial Director
  read | view updates | add your updates
- Exhibit 45.12 Chief Accountant
  read | view updates | add your updates
- Exhibit 45.13 Accountant - Analyst
  read | view updates | add your updates
- Exhibit 45.14 Accountant
  read | view updates | add your updates
- Exhibit 45.15 Payroll Representative
  read | view updates | add your updates
- Exhibit 45.16 Financial Representative
  read | view updates | add your updates
- Exhibit 45.17 Credit Analyst
  read | view updates | add your updates
- Exhibit 45.18 Personnel Representative
  read | view updates | add your updates
- Exhibit 45.19 Administrative Clerk
  read | view updates | add your updates
- Exhibit 45.20 Receptionist
  read | view updates | add your updates
- Exhibit 45.21 Delivery Assistant
  read | view updates | add your updates
- Exhibit 45.22 Janitor
  read | view updates | add your updates
- Exhibit 45.23 Information Systems / IT Manager
  read | view updates | add your updates
- Exhibit 45.24 Deputy Information Systems / IT Manager
  read | view updates | add your updates
- Exhibit 45.25 Editor-in-Chief
  read | view updates | add your updates
- Exhibit 45.26 Assistant to the Editor-in-Chief
  read | view updates | add your updates
- Exhibit 45.27 Managing Editor
  read | view updates | add your updates
- Exhibit 45.28 Deputy Managing Editor for Economics and Business
  read | view updates | add your updates
- Exhibit 45.29 Deputy Managing Editor for Society and Politics
  read | view updates | add your updates
- Exhibit 45.30 Assistant Managing Editor for Administration
  read | view updates | add your updates
- Exhibit 45.31 Desk Editor / Copy Editor
  read | view updates | add your updates
- Exhibit 45.32 Wire Editor
  read | view updates | add your updates
- Exhibit 45.33 Regional News Editor
  read | view updates | add your updates
- Exhibit 45.34 Deputy Regional News Editor
  read | view updates | add your updates
- Exhibit 45.35 Senior Editor (Foreign Editor, Culture Editor, Sports Editor, Special Supplements Editor)
  read | view updates | add your updates
- Exhibit 45.36 Editor
  read | view updates | add your updates
- Exhibit 45.37 Translator - Analyst
  read | view updates | add your updates
- Exhibit 45.38 Reporter
  read | view updates | add your updates
- Exhibit 45.39 Columnist
  read | view updates | add your updates
- Exhibit 45.40 Photographer
  read | view updates | add your updates
- Exhibit 45.41 Senior Graphic Designer
  read | view updates | add your updates
- Exhibit 45.42 Graphic Designer
  read | view updates | add your updates
- Exhibit 45.43 Senior Proofreader
  read | view updates | add your updates
- Exhibit 45.44 Proofreader
  read | view updates | add your updates
- Exhibit 45.45 Librarian
  read | view updates | add your updates
- Exhibit 45.46 Researcher
  read | view updates | add your updates
- Exhibit 45.47 Newsroom Clerk
  read | view updates | add your updates
- Exhibit 45.48 Typist
  read | view updates | add your updates
- Exhibit 45.49 Driver
  read | view updates | add your updates
Chapter Six Labor Organization
- Section 46 Labor Organization Requires a System
  read | view updates | add your updates
- Section 47 Newsroom Planning and Budgeting
  read | view updates | add your updates
- Section 48 Reporting, Writing and Editing
  read | view updates | add your updates
- Exhibit 48.0 Editing Procedures at the New Times Daily
  read | view updates | add your updates
- Exhibit 48.1 Corrections Policy at the New Times Daily
  read | view updates | add your updates
- Section 49 Stylebook
  read | view updates | add your updates
- Exhibit 49.0 The New Times Stylebook Excerpts
  read | view updates | add your updates
- Section 50 Placing Advertisements
  read | view updates | add your updates
- Exhibit 50.0 Ad Pages Cluster
  read | view updates | add your updates
- Exhibit 50.1 Order of Placing Advertisements on News and Editorial Pages in the New Times Daily
  read | view updates | add your updates
- Exhibit 50.2 Formats of Placing Advertisements on News and Editorial Pages
  read | view updates | add your updates
- Exhibit 50.3 Advertising Dummy Sheet
  read | view updates | add your updates
- Section 51 Dealing With Hidden Advertising
  read | view updates | add your updates
- Section 52 Special / Topical Supplements and Sections / Editions / Websites / Webpages / Projects
  read | view updates | add your updates
- Exhibit 52.0 Placing a Supplement in the New Times Daily
  read | view updates | add your updates
- Exhibit 52.1 Placing Another Section in the New Times Daily
  read | view updates | add your updates
- Section 53 Business Lists Section
  read | view updates | add your updates
- Exhibit 53.0 Types of Companies in a Business Lists Section
  read | view updates | add your updates
- Section 54 Technological Production
  read | view updates | add your updates
- Exhibit 54.0 Technological Production Procedures at the New Times Daily
  read | view updates | add your updates
- Section 55 Newsroom Library as a Source of Information
  read | view updates | add your updates
- Exhibit 55.0 List of Information Sources at a Newsroom Library
  read | view updates | add your updates
- Exhibit 55.1 Research Request
  read | view updates | add your updates
- Section 56 Selling Information Published in a Newspaper
  read | view updates | add your updates
- Exhibit 56.0 Rate Card of Information Services at the New Times Daily
  read | view updates | add your updates
Chapter Seven Human Resources
- Section 57 Personnel Management
  read | view updates | add your updates
- Section 58 Seeking and Recruiting Competent Workers
  read | view updates | add your updates
- Section 59 Training
  read | view updates | add your updates
- Exhibit 59.0 List of Informative Materials for a New Employee at the New Times Publishing Company
  read | view updates | add your updates
- Exhibit 59.1 Employee Handbook Outline
  read | view updates | add your updates
- Section 60 Motivation
  read | view updates | add your updates
- Exhibit 60.0 Maslow's Hierarchy of Needs
  read | view updates | add your updates
- Section 61 Performance Evaluation
  read | view updates | add your updates
- Exhibit 61.0 Job Performance Indicators Evaluated at the New Times Daily
  read | view updates | add your updates
- Exhibit 61.1 Performance Evaluation Form of a Journalist at the New Times Daily
  read | view updates | add your updates
- Exhibit 61.2 Ranges of Percentage Salary Raise at the New Times Daily
  read | view updates | add your updates
- Section 62 Salaries - Wages - Benefits - Earnings
  read | view updates | add your updates
- Exhibit 62.0 What a Motivating Salary Should Reflect
  read | view updates | add your updates
- Exhibit 62.1 Salary Categories at the New Times Daily
  read | view updates | add your updates
- Exhibit 62.2 Salary and Honoraria Ratios for Journalists at the New Times Daily
  read | view updates | add your updates
- Section 63 Honoraria
  read | view updates | add your updates
- Exhibit 63.0 Honorarium Rate Card of the New Times Daily
  read | view updates | add your updates
Chapter Eight Communication
- Section 64 Importance of Communication
  read | view updates | add your updates
- Exhibit 64.0 Basic Rules of Communication at the New Times Weekly of Eight Pages
  read | view updates | add your updates
- Section 65 Ways of Communication
  read | view updates | add your updates
- Section 66 Oral Communication
  read | view updates | add your updates
- Exhibit 66.0 A Semi-Annual General Meeting of Employees at the New Times Daily
  read | view updates | add your updates
- Exhibit 66.1 A Weekly Operational Meeting at the New Times Publishing Company
  read | view updates | add your updates
- Exhibit 66.2 A Weekly Editorial Planning Meeting at the New Times Daily
  read | view updates | add your updates
- Exhibit 66.3 A Weekly Departmental Planning Meeting at the New Times Daily
  read | view updates | add your updates
- Exhibit 66.4 A Morning News Meeting at the New Times Daily
  read | view updates | add your updates
- Exhibit 66.5 An Afternoon News Meeting at the New Times Daily
  read | view updates | add your updates
- Exhibit 66.6 A Front Page Meeting at the New Times Daily
  read | view updates | add your updates
- Section 67 Written Communication
  read | view updates | add your updates
- Exhibit 67.0 Message Form
  read | view updates | add your updates
- Exhibit 67.1 New Times Bulletin
  read | view updates | add your updates
- Section 68 Communicating With Customers and Public
  read | view updates | add your updates