Chapters
- Chapter One The Role of Journalism
- Section 1 Press / Media Concepts - Role of Media
read | view updates | add your updates - Exhibit 1.0 Which Press Concept Do You Prefer?
read | view updates | add your updates - Section 2 Independence of the Press / Media
read | view updates | add your updates - Section 3 Professional Journalism
read | view updates | add your updates - Exhibit 3.0 International Federation of Journalists Declaration of Principles on the Conduct of Journalists
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- Section 1 Press / Media Concepts - Role of Media
- Chapter Two Strategic Planning
- Section 4 Seeking Answers
read | view updates | add your updates - Exhibit 4.0 Where Is This Newspaper Going?
read | view updates | add your updates - Exhibit 4.1 Paul Gauguin: Where Do We Come From? What Are We? Where Are We Going?
read | view updates | add your updates - Exhibit 4.2 Strategic Planning Procedures
read | view updates | add your updates - Section 5 Mission Statement
read | view updates | add your updates - Section 6 Leadership and Management
read | view updates | add your updates - Section 7 Analysis of Strengths and Weaknesses, Opportunities and Threats
read | view updates | add your updates - Exhibit 7.0 Marketing Environment Classification
read | view updates | add your updates - Exhibit 7.1 Case Study of the New Times Weekly
read | view updates | add your updates - Exhibit 7.2 New Times Weekly Market Trends
read | view updates | add your updates - Exhibit 7.3 Analysis of the New Times Weekly Marketing Environment
read | view updates | add your updates - Section 8 Goals and Objectives
read | view updates | add your updates - Exhibit 8.0 Newspaper Growth Cycle
read | view updates | add your updates - Exhibit 8.1 Circulation Spiral
read | view updates | add your updates - Section 9 Importance of Planning
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- Section 4 Seeking Answers
- Chapter Three Business Plan
- Section 10 Why Set Up a Business Plan?
read | view updates | add your updates - Section 11 Who Should Prepare a Business Plan
read | view updates | add your updates - Section 12 Make Up Your Mind Before Setting Up Figures / Entrepreneurial Journalism
read | view updates | add your updates - Section 13 Business Plan Outline
read | view updates | add your updates - Section 14 Business Organization
read | view updates | add your updates - Section 15 Brief List of Planned Actions
read | view updates | add your updates - Section 16 Business Purpose and Function
read | view updates | add your updates - Section 17 Marketing Plan
read | view updates | add your updates - Section 18 What Is Your Market?
read | view updates | add your updates - Section 19 Who Is Your Competition?
read | view updates | add your updates - Exhibit 19.0 Circulation and Readership of Weekly Newspapers in the New Castle City Area
read | view updates | add your updates - Section 20 What Share of the Market You Will Gain
read | view updates | add your updates - Exhibit 20.0 Circulation Market of Weekly Newspapers in the New Castle City Area
read | view updates | add your updates - Section 21 Why Advertising Is Important
read | view updates | add your updates - Section 22 Advertising Plan
read | view updates | add your updates - Exhibit 22.0 General Terms of Advertising Policy at the New Times Publishing House
read | view updates | add your updates - Section 23 Advertising Rate Card
read | view updates | add your updates - Exhibit 23.0 New Times Weekly Advertising Rate Card
read | view updates | add your updates - Section 24 Circulation Plan
read | view updates | add your updates - Exhibit 24.0 Ad Discounts for the New Times Club Members
read | view updates | add your updates - Exhibit 24.1 Distribution Channels of Brestski Kurier
read | view updates | add your updates - Section 25 Promotion Plan
read | view updates | add your updates - Section 26 Management Plan
read | view updates | add your updates - Section 27 Operating Budget
read | view updates | add your updates - Exhibit 27.0 The New Times Weekly Plan of Editions
read | view updates | add your updates - Exhibit 27.1 The New Times Weekly Advertising Budget
read | view updates | add your updates - Exhibit 27.2 The New Times Weekly Circulation Budget
read | view updates | add your updates - Exhibit 27.3 The New Times Weekly Production Budget
read | view updates | add your updates - Exhibit 27.4 The New Times Weekly Personnel Budget
read | view updates | add your updates - Exhibit 27.5 The New Times Weekly Operating Budget
read | view updates | add your updates - Section 28 Planning and Budgeting Timetable
read | view updates | add your updates - Exhibit 28.0 Timetable of Planning and Budgeting Process
read | view updates | add your updates - Section 29 Planning for Growth
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- Section 10 Why Set Up a Business Plan?
- Chapter Four Editorial Content
- Section 30 How to Learn What Readers Want to Read
read | view updates | add your updates - Exhibit 30.0 The Questionnaire for Readers of Daily Newspapers
read | view updates | add your updates - Section 31 Editorial Line / Guidelines / Policy - Content Strategy
read | view updates | add your updates - Exhibit 31.0 Major Segments of Newspaper Coverage
read | view updates | add your updates - Exhibit 31.1 The Review of Economic Indicators to Watch and Analyze
read | view updates | add your updates - Exhibit 31.2 The Editorial Line of the New Times Daily
read | view updates | add your updates - Exhibit 31.3 Choosing Subhead of the New Times Daily
read | view updates | add your updates - Section 32 Designing a Key Draft and the Content of Pages
read | view updates | add your updates - Exhibit 32.0 The Key Draft of the New Times Daily
read | view updates | add your updates - Exhibit 32.1 The Editorial Content of the New Times Daily
read | view updates | add your updates - Section 33 Facts and Opinion
read | view updates | add your updates - Section 34 Journalistic Types
read | view updates | add your updates - Exhibit 34.0 Traditional Journalistic Genres
read | view updates | add your updates - Exhibit 34.1 Relations Among Universal Journalistic Types
read | view updates | add your updates - Exhibit 34.2 News and Analysis Structure Comparison
read | view updates | add your updates - Exhibit 34.3 Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
read | view updates | add your updates - Section 35 Craft or Art?
read | view updates | add your updates - Section 36 Editorial Board
read | view updates | add your updates - Exhibit 36.0 Statutes of the Editorial Board of the New Times Daily
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- Section 30 How to Learn What Readers Want to Read
- Chapter Five Organization Structure
- Section 37 Building Up a Firm
read | view updates | add your updates - Exhibit 37.0 The Organization Chart of a Typical Large U.S. Daily Newspaper
read | view updates | add your updates - Section 38 Drawing an Organization Chart
read | view updates | add your updates - Section 39 Do We Need an Organization Chart?
read | view updates | add your updates - Section 40 A Weekly Newspaper of Eight Pages
read | view updates | add your updates - Exhibit 40.0 The New Times Weekly of Eight Pages
read | view updates | add your updates - Section 41 A Weekly Newspaper of 16 Pages
read | view updates | add your updates - Exhibit 41.0 The New Times Weekly of 16 Pages
read | view updates | add your updates - Exhibit 41.1 Owners, Managers and Employees of the New Times Weekly of 16 Pages
read | view updates | add your updates - Section 42 A Weekly Newspaper of 48 Pages
read | view updates | add your updates - Exhibit 42.0 The New Times Weekly of 48 Pages
read | view updates | add your updates - Section 43 A Daily Newspaper
read | view updates | add your updates - Exhibit 43.0 The New Times Daily
read | view updates | add your updates - Section 44 Organization Order
read | view updates | add your updates - Exhibit 44.0 The Organization Order of the New Times Publishing Company
read | view updates | add your updates - Exhibit 44.1 Management and Performance Layers
read | view updates | add your updates - Section 45 Writing Job Descriptions
read | view updates | add your updates - Exhibit 45.0 Statutory Body
read | view updates | add your updates - Exhibit 45.1 General Manager / CEO / Publisher
read | view updates | add your updates - Exhibit 45.2 Business Manager
read | view updates | add your updates - Exhibit 45.3 Advertising Manager
read | view updates | add your updates - Exhibit 45.4 Assistant Advertising Manager
read | view updates | add your updates - Exhibit 45.5 Advertising Sales Representative
read | view updates | add your updates - Exhibit 45.6 Advertising Billing Representative
read | view updates | add your updates - Exhibit 45.7 Advertising Copy Writer
read | view updates | add your updates - Exhibit 45.8 Circulation Manager
read | view updates | add your updates - Exhibit 45.9 Circulation Representative
read | view updates | add your updates - Exhibit 45.10 Marketing Manager
read | view updates | add your updates - Exhibit 45.11 Financial Director
read | view updates | add your updates - Exhibit 45.12 Chief Accountant
read | view updates | add your updates - Exhibit 45.13 Accountant - Analyst
read | view updates | add your updates - Exhibit 45.14 Accountant
read | view updates | add your updates - Exhibit 45.15 Payroll Representative
read | view updates | add your updates - Exhibit 45.16 Financial Representative
read | view updates | add your updates - Exhibit 45.17 Credit Analyst
read | view updates | add your updates - Exhibit 45.18 Personnel Representative
read | view updates | add your updates - Exhibit 45.19 Administrative Clerk
read | view updates | add your updates - Exhibit 45.20 Receptionist
read | view updates | add your updates - Exhibit 45.21 Delivery Assistant
read | view updates | add your updates - Exhibit 45.22 Janitor
read | view updates | add your updates - Exhibit 45.23 Information Systems / IT Manager
read | view updates | add your updates - Exhibit 45.24 Deputy Information Systems / IT Manager
read | view updates | add your updates - Exhibit 45.25 Editor-in-Chief
read | view updates | add your updates - Exhibit 45.26 Assistant to the Editor-in-Chief
read | view updates | add your updates - Exhibit 45.27 Managing Editor
read | view updates | add your updates - Exhibit 45.28 Deputy Managing Editor for Economics and Business
read | view updates | add your updates - Exhibit 45.29 Deputy Managing Editor for Society and Politics
read | view updates | add your updates - Exhibit 45.30 Assistant Managing Editor for Administration
read | view updates | add your updates - Exhibit 45.31 Desk Editor / Copy Editor
read | view updates | add your updates - Exhibit 45.32 Wire Editor
read | view updates | add your updates - Exhibit 45.33 Regional News Editor
read | view updates | add your updates - Exhibit 45.34 Deputy Regional News Editor
read | view updates | add your updates - Exhibit 45.35 Senior Editor (Foreign Editor, Culture Editor, Sports Editor, Special Supplements Editor)
read | view updates | add your updates - Exhibit 45.36 Editor
read | view updates | add your updates - Exhibit 45.37 Translator - Analyst
read | view updates | add your updates - Exhibit 45.38 Reporter
read | view updates | add your updates - Exhibit 45.39 Columnist
read | view updates | add your updates - Exhibit 45.40 Photographer
read | view updates | add your updates - Exhibit 45.41 Senior Graphic Designer
read | view updates | add your updates - Exhibit 45.42 Graphic Designer
read | view updates | add your updates - Exhibit 45.43 Senior Proofreader
read | view updates | add your updates - Exhibit 45.44 Proofreader
read | view updates | add your updates - Exhibit 45.45 Librarian
read | view updates | add your updates - Exhibit 45.46 Researcher
read | view updates | add your updates - Exhibit 45.47 Newsroom Clerk
read | view updates | add your updates - Exhibit 45.48 Typist
read | view updates | add your updates - Exhibit 45.49 Driver
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- Section 37 Building Up a Firm
- Chapter Six Labor Organization
- Section 46 Labor Organization Requires a System
read | view updates | add your updates - Section 47 Newsroom Planning and Budgeting
read | view updates | add your updates - Section 48 Reporting, Writing and Editing
read | view updates | add your updates - Exhibit 48.0 Editing Procedures at the New Times Daily
read | view updates | add your updates - Exhibit 48.1 Corrections Policy at the New Times Daily
read | view updates | add your updates - Section 49 Stylebook
read | view updates | add your updates - Exhibit 49.0 The New Times Stylebook Excerpts
read | view updates | add your updates - Section 50 Placing Advertisements
read | view updates | add your updates - Exhibit 50.0 Ad Pages Cluster
read | view updates | add your updates - Exhibit 50.1 Order of Placing Advertisements on News and Editorial Pages in the New Times Daily
read | view updates | add your updates - Exhibit 50.2 Formats of Placing Advertisements on News and Editorial Pages
read | view updates | add your updates - Exhibit 50.3 Advertising Dummy Sheet
read | view updates | add your updates - Section 51 Dealing With Hidden Advertising
read | view updates | add your updates - Section 52 Special / Topical Supplements and Sections / Editions / Websites / Webpages / Projects
read | view updates | add your updates - Exhibit 52.0 Placing a Supplement in the New Times Daily
read | view updates | add your updates - Exhibit 52.1 Placing Another Section in the New Times Daily
read | view updates | add your updates - Section 53 Business Lists Section
read | view updates | add your updates - Exhibit 53.0 Types of Companies in a Business Lists Section
read | view updates | add your updates - Section 54 Technological Production
read | view updates | add your updates - Exhibit 54.0 Technological Production Procedures at the New Times Daily
read | view updates | add your updates - Section 55 Newsroom Library as a Source of Information
read | view updates | add your updates - Exhibit 55.0 List of Information Sources at a Newsroom Library
read | view updates | add your updates - Exhibit 55.1 Research Request
read | view updates | add your updates - Section 56 Selling Information Published in a Newspaper
read | view updates | add your updates - Exhibit 56.0 Rate Card of Information Services at the New Times Daily
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- Section 46 Labor Organization Requires a System
- Chapter Seven Human Resources
- Section 57 Personnel Management
read | view updates | add your updates - Section 58 Seeking and Recruiting Competent Workers
read | view updates | add your updates - Section 59 Training
read | view updates | add your updates - Exhibit 59.0 List of Informative Materials for a New Employee at the New Times Publishing Company
read | view updates | add your updates - Exhibit 59.1 Employee Handbook Outline
read | view updates | add your updates - Section 60 Motivation
read | view updates | add your updates - Exhibit 60.0 Maslow's Hierarchy of Needs
read | view updates | add your updates - Section 61 Performance Evaluation
read | view updates | add your updates - Exhibit 61.0 Job Performance Indicators Evaluated at the New Times Daily
read | view updates | add your updates - Exhibit 61.1 Performance Evaluation Form of a Journalist at the New Times Daily
read | view updates | add your updates - Exhibit 61.2 Ranges of Percentage Salary Raise at the New Times Daily
read | view updates | add your updates - Section 62 Salaries - Wages - Benefits - Earnings
read | view updates | add your updates - Exhibit 62.0 What a Motivating Salary Should Reflect
read | view updates | add your updates - Exhibit 62.1 Salary Categories at the New Times Daily
read | view updates | add your updates - Exhibit 62.2 Salary and Honoraria Ratios for Journalists at the New Times Daily
read | view updates | add your updates - Section 63 Honoraria
read | view updates | add your updates - Exhibit 63.0 Honorarium Rate Card of the New Times Daily
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- Section 57 Personnel Management
- Chapter Eight Communication
- Section 64 Importance of Communication
read | view updates | add your updates - Exhibit 64.0 Basic Rules of Communication at the New Times Weekly of Eight Pages
read | view updates | add your updates - Section 65 Ways of Communication
read | view updates | add your updates - Section 66 Oral Communication
read | view updates | add your updates - Exhibit 66.0 A Semi-Annual General Meeting of Employees at the New Times Daily
read | view updates | add your updates - Exhibit 66.1 A Weekly Operational Meeting at the New Times Publishing Company
read | view updates | add your updates - Exhibit 66.2 A Weekly Editorial Planning Meeting at the New Times Daily
read | view updates | add your updates - Exhibit 66.3 A Weekly Departmental Planning Meeting at the New Times Daily
read | view updates | add your updates - Exhibit 66.4 A Morning News Meeting at the New Times Daily
read | view updates | add your updates - Exhibit 66.5 An Afternoon News Meeting at the New Times Daily
read | view updates | add your updates - Exhibit 66.6 A Front Page Meeting at the New Times Daily
read | view updates | add your updates - Section 67 Written Communication
read | view updates | add your updates - Exhibit 67.0 Message Form
read | view updates | add your updates - Exhibit 67.1 New Times Bulletin
read | view updates | add your updates - Section 68 Communicating With Customers and Public
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- Section 64 Importance of Communication
- book sections
- added sections