Community updates

Chronological news digests

2011-09-24

Five reasons news companies should have a strong presence in social media

Tatiana Repkova | www.betatales.com/2011/09 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader

2011-09-21

The real price of advertising: how the distribution of page views across the audience affects the real price

Tatiana Repkova | www.emediavitals.com/cont ... |

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Advertising Pricing - Strategies & Rates
Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots

2011-09-15

Online copywriting that sells: How to write web copy so powerful people can’t help buying from you

Tatiana Repkova | www.inpublishing.co.uk/re ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Recommended Literature / Books / Blogs - Advertising
Recommended Literature / Books / Blogs - Marketing - Readership - Audience
Recommended Literature / Books / Blogs - Online - Digital - Mobile - Social
Advertising Copywriting - Social Media Writing
How To Ideas

2011-09-14

Facts & figures about social media in 35 countries – Survey in Q2 2011

Tatiana Repkova | www.slideshare.net/steven ... |

Global (1), International (2)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Graphic Design - Responsive Web Design - Visual Journalism - Awards - Infographics - Internet Memes - Maps
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Social Media Generally - Social Websites / Networking - Social Journalism

2011-09-12

Earl J. Wilkinson: New oxygen for the news industry; Value = uniqueness + relevance + authenticity

Tatiana Repkova | www.inma.org/blogs/earl/p ... |

Strategic / Business Planning - Business Models - Franchising
Direct Mail - Direct Marketing - Database Marketing - Big Data
Reaching / Building Communities / Neighborhood

2011-09-11

Public Wi-Fi hotspots to grow 4-fold by 2015: study

Tatiana Repkova | www.reuters.com/article/2 ... |

Media Industry Forecasts
Internet Technology / Access / Practices - Broadband - VOIP (Skype) - Machine-to-Machine (M2M)

2011-09-08

While more of the world is “speaking” video, American TV news is ignoring it, in favor of cheaper but less informative ways to report the news

Tatiana Repkova | goo.gl/moRLh5 |

United States of America

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Northern North America

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America North, Global (1)

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Video Packages / Footage / YouTube - Vodcasting - Animation
Covering / Reporting News / Breaking News / Scoops - News Games - Anticipatory News

2011-09-07

Click-through rate (CTR) and its weakness as a performance metric

Tatiana Repkova | www.emediavitals.com/cont ... |

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Advertising Pricing - Strategies & Rates
Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots

2011-09-01

The world’s first online course in science journalism, developed by the World Federation of Science Journalists

Tatiana Repkova | www.wfsj.org/course/ |

Covering / Reporting Science & Technology
Training of Journalists / Newsroom Staff - Mentors
Journalism / Media Education

2011-09-01

Deloitte Review: Making Sense of Social Data - Digital exhaust and the next frontier in social data analytics

Tatiana Repkova | www.deloitte.com/view/en_ ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Web Analytics - Metrics