Community updates

Chronological news digests

2017-10-26

How the Guardian found 800,000 paying readers

Tatiana Repkova | www.thedrum.com/opinion/2 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2017-10-25

‘The art of buying crap’: The Guardian wants publishers to unite to clean up programmatic

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2017-10-25

How The Times of London drives its 1.8 million registered-access users to subscribe

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2017-10-24

Financial Times calls for wider uptake of ‘attention-based’ ad metrics among digital marketers

Tatiana Repkova | www.thedrum.com/news/2017 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2017-10-24

How the BBC is using Hearken for crowd-powered journalism

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing

2017-10-24

Stop saying pageviews don’t matter

Tatiana Repkova | mediashift.org/2017/10/st ... |

Canada, Norway, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe

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America North, Europe

Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2017-10-23

What The Economist learned in its first year on Snapchat Discover: Crunching smart analysis for a young audience

Tatiana Repkova | https://medium.economist. ... |

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European Union (=28), European Union - old (=15), Western Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Targeting / Engaging Children / Young Reader / Audience
How To Ideas

2017-10-23

Through VR project The Party, the Guardian is giving viewers an insight into living with autism

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Covering / Reporting Medical Care / Health / Illness / Disabilities / Drugs / Alcohol / Drinking
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2017-10-23

Free London business magazine Courier goes global with new premium paid-for format

Tatiana Repkova | www.pressgazette.co.uk/fr ... |

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European Union (=28), European Union - old (=15), Western Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Magazines
Free Newspapers / Magazines / Media - Pick-Up Publications
Cross-Border Distribution / Transmission / Reach

2017-10-22

To mark the 20th anniversary of the Guardian readers ’editor role: 'Why should newspapers not be accountable?' - Ian Mayes

Tatiana Repkova | https://www.theguardian.c ... |

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European Union (=28), European Union - old (=15), Western Europe

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Professional Journalism
Press / Media Concepts - Role of Media
Public Editor / Readers' Editor / Ombudsman
History of Newspapers / Media