Community updates

Chronological news digests

2012-08-16

Google рекламируется в газете с целью показать, насколько эффективнее рекламироваться в Google, чем в газетах

Tatiana Repkova | reklamaster.com/news/id/3 ... |

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Northern North America

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2012-08-16

Techdirt: Offering readers membership benefits is a better approach to revenue generation than putting up a hard paywall

Tatiana Repkova | gigaom.com/2012/08/16/tec ... |

United States of America

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Northern North America

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Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-08-16

Four ways to effectively crowdsource content

Tatiana Repkova | socialmediatoday.com/alle ... |

United States of America

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Northern North America

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Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing
How To Ideas

2012-08-16

Plaza Pública, a university-backed site, aims to cover what it says other media organizations in Guatemala ignore

Tatiana Repkova | www.niemanlab.org/2012/08 ... |

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Central America

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Censorship / Self-Censorship
Competitiveness
Press / Media Concepts - Role of Media

2012-08-16

Warren Buffett has nearly doubled its stake in Lee Enterprises, the parent company of the St. Louis Post-Dispatch

Tatiana Repkova | www.stltoday.com/business ... |

United States of America

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Northern North America

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News Media Markets - Ownership & Investment

2012-08-16

New York Times has enough cash to go private

Tatiana Repkova | www.bloomberg.com/news/20 ... |

United States of America

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Northern North America

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
News Media Markets - Ownership & Investment

2012-08-16

Further decline in credibility ratings for most news organizations

Tatiana Repkova | www.people-press.org/2012 ... |

United States of America

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Northern North America

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press

2012-08-16

At the NYT, a new mission statement: "Invest in the Times."

Tatiana Repkova | www.capitalnewyork.com/ar ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Mission Statement

2012-08-16

By testing how different headlines resonate with audiences, USA Today was able to see which received the most click-throughs

Tatiana Repkova | www.journalism.co.uk/news ... |

United States of America

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Northern North America

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How to Learn What Readers Want to Read
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2012-08-16

How do newspapers deal with politicians who go on repeating lies

Tatiana Repkova | www.guardian.co.uk/media/ ... |

United States of America

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Northern North America

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Covering / Reporting Politics / Elections / Campaigns / Government / Public Events
News / Content Sources - Attribution / Linking - Police - Tipping Off - Leaks
Fact-Checking / Verification - Accuracy - Fake/False News