Community updates

Chronological news digests

2014-12-14

Media companies are missing mobile coupon opportunities

Tatiana Repkova | www.inma.org/blogs/mobile ... |

Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Advertising Coupons - Discounts - Daily Deals
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2014-12-14

Dallas Morning News shares 5 ways to build profitable event business

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

United States of America

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
How To Ideas

2014-12-14

We compared The Economist’s very British style guide to Bloomberg’s, and it was quite amusing

Tatiana Repkova | qz.com/312092/we-compared ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
News Agencies - Wire Services
Stylebook

2014-12-13

Почему при создании контента нельзя ориентироваться на количество знаков

Tatiana Repkova | www.cossa.ru/articles/155 ... |

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CIS, Eastern Europe

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Asia / Europe, Europe

Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
Advertising Copywriting - Social Media Writing

2014-12-13

The history of search engine optimization, 1994-2014

Tatiana Repkova | www.digitalinformationwor ... |

Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
History of Newspapers / Media

2014-12-12

New York Times отдает журналистику на краудсорс: Идентификация рекламных объявлений в выпусках 1960-х годов

Tatiana Repkova | www.mediabusiness.com.ua/ ... |

United States of America

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Northern North America

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How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing

2014-12-12

Edinburgh Evening News to switch to overnight printing as part of Johnston Press titles merger

Tatiana Repkova | www.holdthefrontpage.co.u ... |

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European Union (=28), European Union - old (=15), Western Europe

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PM / Evening Newspapers - Switching to Morning Editions
Joint / Merged / Consolidated Newspapers / Websites / Media
Printing / Production Technology / Equipment / Investment - Spending - Cost Optimization - Results
News Media Markets - Printing

2014-12-12

Predictions for newspapers in 2015: Falling ad dollars and a rise in native ads - Media Life

Tatiana Repkova | www.medialifemagazine.com ... |

United States of America

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Northern North America

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Media Industry Forecasts
Advertising / Marketing Forecasts / Trends
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2014-12-12

News roundups can be part of a smart media diet: What you should know about ‘everything you need to know’

Tatiana Repkova | www.cjr.org/news_literacy ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe, Global (1)

Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators

2014-12-12

Google will likely look to roll out people-based targeting, the equivalent of Facebook Atlas

Tatiana Repkova | www.mediapost.com/publica ... |

Advertising / Marketing Forecasts / Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery