Community updates

Chronological news digests

2020-10-21

Financial Times' three-step plan to drive subscriptions

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2020-10-20

Snapshot of British media reveals worrying lack of diversity

Tatiana Repkova | https://en.ejo.ch/ethics- ... |

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European Union (=28), European Union - old (=15), Western Europe

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Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities

2020-10-20

New children's book helps introduce ideas of constructive journalism at home

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Targeting / Engaging Children / Young Reader / Audience
Explanatory / Structured / Expert / Constructive / Solutions / Service Journalism

2020-10-20

Media reader revenue master class: Retention - Claire Overstall; SVP, Head of Customer, The Economist

Tatiana Repkova | www.fipp.com/wp-content/u ... |

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European Union (=28), European Union - old (=15), Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Growth drivers in subscription marketing - Nils von der Kall, Die Zeit

Tatiana Repkova | www.fipp.com/wp-content/u ... |

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European Union (=28), European Union - old (=15), Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

New habits die hard: FIPP Digital Media Subscription master class - Dan Gilbert, Director of Data, News UK

Tatiana Repkova | www.fipp.com/wp-content/u ... |

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European Union (=28), European Union - old (=15), Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

The art and science of engagement and loyalty - Abi Spooner, Customer Strategy Officer, Denis

Tatiana Repkova | www.fipp.com/wp-content/u ... |

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European Union (=28), European Union - old (=15), Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Platform profile of Apple News: The traffic is 'incredible' - but money is 'particularly bad'

Tatiana Repkova | https://pressgazette.co.u ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe, International (2)

Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators

2020-10-20

Lebedev’s Independent eyes India and China to triple sales

Tatiana Repkova | https://www.bloomberg.com ... |

China, India, United Kingdom

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European Union (=28), European Union - old (=15), North Asia, South Asia, Western Europe

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Generating / Growing / Increasing Advertising Revenues / Sales
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Cross-Border Distribution / Transmission / Reach

2020-10-20

‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis

Tatiana Repkova | https://digiday.com/Media ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention