Community updates

Chronological news digests

2013-06-17

How McDonald’s invented brand journalism, and how brand journalism saved McDonald’s - Chapter 1 of Brand Journalism, by Andy Bull

Tatiana Repkova | www.brand-journalism.co.u ... |

United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Recommended Literature / Books / Blogs - Advertising
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-06-17

Companion website to the Brand Journalism textbook - Andy Bull

Tatiana Repkova | www.brand-journalism.co.u ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Europe, Global (1)

Recommended Literature / Books / Blogs - Editorial content
Recommended Literature / Books / Blogs - Advertising
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-06-17

Islam, Identity and Professional Values: A study of journalists in three Muslim majority regions, by Lawrence Pintak

Tatiana Repkova | www.academia.edu/4321372/ ... |

Indonesia, Pakistan, Saudi Arabia

,

Arab World, Middle East, South Asia, South-East Asia

,

Africa / Asia, Asia

Independence of the Press / Media
Professional Journalism
Covering / Reporting Faith / Religion / Church - Blasphemy

2013-06-17

7 marketing lessons from eye-tracking studies

Tatiana Repkova | blog.kissmetrics.com/eye- ... |

United States of America

,

Northern North America

,

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Eye Track on the Page / Website
Redesigning / Restructuring / Optimizing Websites / Mobile Applications - Web Development
How To Ideas

2013-06-17

Mass layoffs in Brazilian media generate uncertainty for future of journalism

Tatiana Repkova | https://knightcenter.utex ... |

,

Eastern South America, Latin America

,

America North / America South, America South

Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Employment - Job Cuts - Redundancy Schemes - Layoffs

2013-06-17

Digital ad spend growth outpaces rest of market as marketers continue to head online

Tatiana Repkova | digitalmedia.strategyeye. ... |

Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2013-06-17

News is like water now - it takes the path of least resistance

Tatiana Repkova | paidcontent.org/2013/06/1 ... |

United States of America

,

Northern North America

,

America North, Global (1)

Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
News Media Markets - Circulation & Distribution -Transmission

2013-06-17

'A newsroom for the 21st century': Amol Rajan and Oliver Duff become editors of The Independent and i newspapers

Tatiana Repkova | www.independent.co.uk/new ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
Joint / Merged / Consolidated Newspapers / Websites / Media
Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities

2013-06-17

Amol Rajan, an ethnic minority editor, will have his work cut out to change the face of the Independent

Tatiana Repkova | www.guardian.co.uk/commen ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities

2013-06-17

Chris Blackhurst to integrate work of 300 journalists across Independent, Evening Standard and London Live TV

Tatiana Repkova | www.pressgazette.co.uk/ch ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
Joint / Merged / Consolidated Newspapers / Websites / Media