Community updates

Chronological news digests

2017-03-29

What does a publicist do? Writing is an essential skill for this popular role

Tatiana Repkova | https://www.mediabistro.c ... |

United States of America

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Northern North America

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Journalist's Craft / Skills / Techniques / Tools
Advertising Copy Writer

2017-03-29

Chase had ads on 400,000 sites. Then on just 5,000. Same results.

Tatiana Repkova | https://www.nytimes.com/2 ... |

United States of America

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Northern North America

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Business-to-Business (B2B) / Financial Advertising

2017-03-29

News Media Alliance launches campaign to support real news: Calls on public to subscribe to local newspapers, support journalists

Tatiana Repkova | https://www.newsmediaalli ... |

United States of America

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
Subscription / Loyalty - Bundling - Churn / Retention
Newspaper / News Media Advertising
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2017-03-29

Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era

Tatiana Repkova | digiday.com/media/bloombe ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
News Agencies - Wire Services
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2017-03-29

The platform press: How Silicon Valley reengineered journalism - Emily Bell and Taylor Owen

Tatiana Repkova | www.cjr.org/tow_center_re ... |

United States of America

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Northern North America

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Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Online / Digital / Mobile / Social Media Trends
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2017-03-29

Inside The Guardian’s sinking US expansion

Tatiana Repkova | digiday.com/media/inside- ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Cross-Border Distribution / Transmission / Reach

2017-03-28

За 30 секунд можно заставить и плакать, и смеяться: Управляющий редактор NowThis о том, как делать самые популярные новостные видео в фейсбуке

Tatiana Repkova | https://meduza.io/feature ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Video Packages / Footage / YouTube - Vodcasting - Animation
How To Ideas

2017-03-28

How to fill a newsletter with content? How personalization can rebuild trust in media

Tatiana Repkova | mediashift.org/2017/03/pe ... |

United States of America

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Northern North America

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Email Messages / Newsletters / Advertising / Marketing - Spam
Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists

2017-03-28

The winners and losers of Facebook’s dive into header bidding

Tatiana Repkova | digiday.com/media/winners ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2017-03-28

Cost-cutting BBC drops international news agency Associated Press citing "financial pressures"

Tatiana Repkova | www.cityam.com/261901/cos ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

News Agencies - Wire Services
Financial Management - Accounting - Indicators - Cost Structure / Cutting - Cash Budget