Community updates

Chronological news digests

2012-03-27

Facebook Timeline provides 46% lift in brand page engagement [STUDY]

Tatiana Repkova | mashable.com/2012/03/27/f ... |

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Social Media Generally - Social Websites / Networking - Social Journalism

2012-03-27

The news media's imploding business model - ad revenues conversion rate: $100 offline = $10 on the web = $1 in mobile

Tatiana Repkova | www.guardian.co.uk/commen ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Advertising Plan
Advertising Pricing - Strategies & Rates

2012-03-27

Take a lesson from print media: clean up Web layouts

Tatiana Repkova | adage.com/article/digital ... |

United States of America

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Northern North America

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Graphic Design - Responsive Web Design - Visual Journalism - Awards - Infographics - Internet Memes - Maps
Redesigning / Restructuring / Optimizing Websites / Mobile Applications - Web Development

2012-03-27

The big cultural differences between European and American approaches to the way the web works

Tatiana Repkova | gigaom.com/2012/03/27/in- ... |

France, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Freedom of Information - Access to Internet
Civil Laws - Privacy - Personal Data

2012-03-27

10 tips for journalism students: how to land a job and impress people

Tatiana Repkova | collegemediamatters.com/2 ... |

United States of America

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Northern North America

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Journalism / Media Education
How To Ideas
Personal Branding - Job Seeking

2012-03-27

Independent to bolster sales through retailers via joint promotion with National Federation of Retail Newsagents (NFRN)

Tatiana Repkova | www.inpublishing.co.uk/ne ... |

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European Union (=28), European Union - old (=15), Western Europe

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Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2012-03-27

Metro launched its first consumer marketing campaign to support its Tablet Edition in London

Tatiana Repkova | www.inpublishing.co.uk/ne ... |

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European Union (=28), European Union - old (=15), Western Europe

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Marketing Campaigns - Event Marketing - Sponsorship
Free Newspapers / Magazines / Media - Pick-Up Publications
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Newspaper / News Media Advertising

2012-03-27

Local TV stations are using social media to extend their coverage and conversations with viewers

Tatiana Repkova | adage.com/article/special ... |

United States of America

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Northern North America

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Social Media Generally - Social Websites / Networking - Social Journalism
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2012-03-27

Google is spending big sums on TV, magazine and newspaper ads to promote new services, including Google+ and Chrome

Tatiana Repkova | online.wsj.com/article/SB ... |

United States of America

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Northern North America

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America North, Global (1)

News Media Markets - Advertising / Marketing Communication

2012-03-27

How do you define over-the-top?

Tatiana Repkova | www.fierceiptv.com/story/ ... |

Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming