Community updates

Chronological news digests

2022-07-26

Rethinking your news products to connect with new audiences – lessons from Table Stakes Europe

Tatiana Repkova | https://www.tablestakes-e ... |

Germany, Spain, Sweden, Switzerland, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Southern Europe, Western Europe

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Targeting / Engaging New Readers / Audience
Web Developer / Product Manager / Project Manager
How To Ideas

2022-05-26

These reader revenue models keep in mind people who won't pay full price (yet): News publishers for Sweden, Spain and South Africa are creating more inclusive schemes

Tatiana Repkova | https://reutersinstitute. ... |

South Africa, Spain, Sweden

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European Union (=28), European Union - old (=15), Northern Europe, Southern Africa, Southern Europe

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Strategic / Business Planning - Business Models - Franchising
Pricing Policy - Cover Price - Newspaper / Media Wars
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2022-02-03

How publishers are growing subscriptions with newsletters: Insights from the WAN-IFRA new report

Tatiana Repkova | https://thefix.media/2022 ... |

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European Union (=28), European Union - old (=15), Southern Europe, Western Europe

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Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Subscription / Loyalty - Bundling - Churn / Retention
Email Messages / Newsletters / Advertising / Marketing - Spam
How To Ideas

2022-01-20

“The power of community”: How a small publisher hit 50,000 paying members through audience engagement

Tatiana Repkova | https://whatsnewinpublish ... |

France, Germany, Italy, Spain, Switzerland

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European Union (=28), European Union - old (=15), Southern Europe, Western Europe

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Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2021-10-25

Top European publishers on TikTok: Daily Mail takes the lead

Tatiana Repkova | https://thefix.media/2021 ... |

Germany, Spain, United Kingdom

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European Union (=28), European Union - old (=15), Southern Europe, Western Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Video Packages / Footage / YouTube - Vodcasting - Animation

2021-10-14

How Spain’s El Confidencial gained 30k subscribers in a year

Tatiana Repkova | https://wan-ifra.org/2021 ... |

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European Union (=28), European Union - old (=15), Southern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2021-09-09

Spain: El Diario’s 61K member-strong business model caters to those who cannot pay

Tatiana Repkova | https://wan-ifra.org/2021 ... |

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European Union (=28), European Union - old (=15), Southern Europe

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Strategic / Business Planning - Business Models - Franchising
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2021-08-25

How Spain’s Ac2ality became Europe’s biggest TikTok news player

Tatiana Repkova | https://thefix.media/2021 ... |

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European Union (=28), European Union - old (=15), Southern Europe

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Online / Digital / Mobile / Social Media Trends
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Video Packages / Footage / YouTube - Vodcasting - Animation

2021-07-27

How to make native advertising work for you: Choose advertisers whose values align with yours

Tatiana Repkova | https://thefix.media/2021 ... |

France, Spain, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Southern Europe, Western Europe

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America North, Europe

How To Ideas
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising