Community updates

Chronological news digests

2014-10-23

The politics of reforming digital audience metrics: Don’t underestimate the status quo

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Web Analytics - Metrics

2014-10-22

Pew report shows how polarization affects media choice and trust

Tatiana Repkova | www.cjr.org/behind_the_ne ... |

United States of America

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Northern North America

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Covering / Reporting Politics / Elections / Campaigns / Government / Public Events

2014-10-22

How paid social has changed social media management

Tatiana Repkova | digiday.com/agencies/paid ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends

2014-10-22

Yahoo: Tumblr user base grew 40% in 15 months and is expected to make over $100 million in revenue next year

Tatiana Repkova | blogs.wsj.com/cmo/2014/10 ... |

United States of America

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Northern North America

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America North, Global (1)

Media Industry Forecasts
Online / Digital / Mobile / Social Media Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Video Packages / Footage / YouTube - Vodcasting - Animation
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers

2014-10-22

Digital publications test ad pricing based on exposure time

Tatiana Repkova | blogs.wsj.com/cmo/2014/10 ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Advertising Pricing - Strategies & Rates
Web Analytics - Metrics
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2014-10-22

Consumer centricity: Practice it with your advertisers or perish

Tatiana Repkova | www.inma.org/blogs/market ... |

United States of America

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Northern North America

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America North, Global (1)

Serving Advertising / Marketing Clients

2014-10-22

Mashable: What digital media can learn from print

Tatiana Repkova | www.globaleditorsnetwork. ... |

United States of America

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Northern North America

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New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
Training of Journalists / Newsroom Staff - Mentors
How To Ideas

2014-10-22

How Ebyline connects brands and publishers with freelancers: Content marketing opportunities for newspapers

Tatiana Repkova | www.naa.org/Topics-and-To ... |

United States of America

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Northern North America

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Freelancers / Stringers
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2014-10-22

Automated advertising: Publishers look to audience extension for 20 percent of their 2015 revenue

Tatiana Repkova | digiday.com/sponsored/roc ... |

United States of America

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Northern North America

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Advertising / Marketing Forecasts / Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery