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2022-08-24

When was the last time you tested the performance of your subscription offer page? An analysis of top outlets
Tatiana Repkova | https://thefix.media/2022 ... |
France, Germany, Italy, United Kingdom, United States of America
,
European Union (=28), European Union - old (=15), Northern North America, Southern Europe, Western Europe
,
America North, Europe
Subscription / Loyalty - Bundling - Churn / Retention
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2022-06-21

The Washington Post wants to give you a good deal on a digital subscription — from now until 2072
Tatiana Repkova | https://www.niemanlab.org ... |
United States of America
,
Northern North America
,
America North
Subscription / Loyalty - Bundling - Churn / Retention
Pricing Policy - Cover Price - Newspaper / Media Wars
How To Ideas
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2022-06-09

Audio’s second coming: How NYTimes and Tortoise attract younger audiences through podcasts
Tatiana Repkova | https://www.fipp.com/news ... |
United States of America
,
Northern North America
,
America North
Targeting / Engaging Children / Young Reader / Audience
How To Ideas
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals
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2022-06-01

Spotify podcasters are making $18,000 a month with nothing but white noise
Tatiana Repkova | https://www.bloomberg.com ... |
United States of America
,
Northern North America
,
America North
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals
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2022-05-26

Local News Field Guide: Insights from one of the most successful local news outlets, Chalkbeat
Tatiana Repkova | https://thefix.media/2022 ... |
United States of America
,
Northern North America
,
America North, International (2)
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
Employee Handbooks / Policy Manuals / Guidelines
How To Ideas
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2022-05-12

100k Club: Digital news subscriptions top 30m across largest publishers
Tatiana Repkova | https://pressgazette.co.u ... |
United Kingdom, United States of America
,
European Union (=28), European Union - old (=15), Northern North America, Western Europe
,
America North, Europe
Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention
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2022-05-11

Google paying more than 300 EU publishers for news, more to come
Tatiana Repkova | https://www.reuters.com/t ... |
France, Germany, Hungary, United States of America
,
Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Northern North America, Western Europe
,
America North, Europe, Global (1)
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators
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2022-05-09

When in doubt, turn to these three pillars of audience engagement: newsletters, podcasts and mobile apps
Tatiana Repkova | https://thefix.media/2022 ... |
United Kingdom, United States of America
,
European Union (=28), European Union - old (=15), Northern North America, Western Europe
,
America North, Europe, International (2)
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Email Messages / Newsletters / Advertising / Marketing - Spam
How To Ideas
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals
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2022-05-09

US: For the first time ever, the podcast advertising market surpassed $1B in 2021
Tatiana Repkova | https://www.iab.com/insig ... |
United States of America
,
Northern North America
,
America North
Advertising / Marketing Forecasts / Trends
Audio Advertisements
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals
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2022-05-03

Does your podcast need its own social media handle? A look at top podcasts in U.S., Germany, France and Poland
Tatiana Repkova | https://thefix.media/2022 ... |
France, Germany, Poland, United States of America
,
Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Northern North America, Western Europe
,
America North, Europe
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
How To Ideas
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals