Community updates

Chronological news digests

2014-10-21

How relevant is your newspaper? It should resonate emotionally with readers

Tatiana Repkova | www.inma.org/blogs/value- ... |

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Northern North America

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Readership / Audience - Marketing Research / Surveys - Opinion Polls

2014-10-21

Meredith benefits from its data-driven approach to programmatic advertising

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

United States of America

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Northern North America

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2014-10-21

Where you get your news depends on where you stand on the issues - A new study by the Pew Research Center

Tatiana Repkova | www.niemanlab.org/2014/10 ... |

United States of America

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Northern North America

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Covering / Reporting Politics / Elections / Campaigns / Government / Public Events

2014-10-21

Times-Picayune will close New Orleans print facility, print in Alabama

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Printing / Production Technology / Equipment / Investment - Spending - Cost Optimization - Results
News Media Markets - Printing

2014-10-21

Political polarization and media habits - Pew Research Journalism Project

Tatiana Repkova | www.journalism.org/2014/1 ... |

United States of America

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Northern North America

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Covering / Reporting Politics / Elections / Campaigns / Government / Public Events

2014-10-21

How A/B testing became publishers’ go-to traffic builder

Tatiana Repkova | digiday.com/publishers/pu ... |

United States of America

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Northern North America

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How to Learn What Readers Want to Read
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2014-10-21

What can newspaper companies do with their commenting system?

Tatiana Repkova | www.editorandpublisher.co ... |

United States of America

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Northern North America

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Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor

2014-10-20

Understanding programmatic digital advertising - Interactive Advertising Bureau (IAB)

Tatiana Repkova | goo.gl/0ga1Ek |

United States of America

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Northern North America

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Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2014-10-20

Ebola Deeply builds on the lessons of single-subject news sites: A news operation with an expiration date

Tatiana Repkova | www.niemanlab.org/2014/10 ... |

Sierra Leone, Syria, United States of America

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Arab World, Middle East, Northern North America, Western Africa

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Africa, Africa / Asia, America North, Asia

Covering / Reporting Medical Care / Health / Illness / Disabilities / Drugs / Alcohol / Drinking
Covering / Reporting Tragedy / Catastrophy / Disaster / Emergency
Market Segmentation - Audience Fragmentation - Niche Publishing - Microtargeting

2014-10-20

Freelancers, break free from billing by the hour

Tatiana Repkova | mashable.com/2014/10/20/f ... |

United States of America

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Northern North America

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Salaries - Wages - Benefits - Earnings
Freelancers / Stringers