Community updates

Chronological news digests

2014-10-16

When brands become media: Mozilla launches an online magazine called Open Standard

Tatiana Repkova | https://gigaom.com/2014/1 ... |

United States of America

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Northern North America

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America North, Global (1)

Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Magazines
Competitiveness
Press / Media Concepts - Role of Media

2014-10-16

Programmatic ads set to top $10B, but online video ads stick with tradition... for now

Tatiana Repkova | www.fierceonlinevideo.com ... |

United States of America

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Northern North America

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Advertising / Marketing Forecasts / Trends
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
Video Advertisements

2014-10-16

US programmatic ad spend tops $10 billion in 2014, nearly 50% of US digital display market, to double by 2016

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

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Advertising / Marketing Forecasts / Trends
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
Advertising Formats - Display Advertisements - Banners

2014-10-16

Google, Yahoo and AOL join industry-wide move to stamp out online ad misplacement and demonstrate trustworthiness to buyers

Tatiana Repkova | www.thedrum.com/news/2014 ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe, Global (1)

How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising / Marketing Forecasts / Trends

2014-10-16

The Gazette uses an audience database and CMS to harness readership metrics: A deep look at revenue-generating initiatives

Tatiana Repkova | www.inma.org/blogs/market ... |

United States of America

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Northern North America

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Information / Content Management Systems (CMS) - Databanks - Blockchain

2014-10-16

Boston’s WBUR wants to build a new model for public media funding

Tatiana Repkova | www.niemanlab.org/2014/10 ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Fundraising / Crowdfunding - Investors

2014-10-16

Inquirer.com and PhillyDailyNews.com, standalone subscription-based websites, will soon close

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Closures / Absorptions of Newspapers / Publications / Standalone News Websites / Other Media
Subscription / Loyalty - Bundling - Churn / Retention

2014-10-16

Читатели отказываются оставлять комментарии на сайте, если это нельзя сделать анонимно - исследование

Tatiana Repkova | lovim.net/2014/10/anonimn ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor
Anonymity Online - Online / Internet Identity - Surveillance / Eavesdropping Systems

2014-10-16

5 советов профессионалов о том, как написать заголовок, который читатель не сможет пропустить

Tatiana Repkova | redactor.in.ua/ru/analyti ... |

United States of America

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Northern North America

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Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Reporting, Writing and Editing
How To Ideas

2014-10-16

Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Tatiana Repkova | digiday.com/publishers/ad ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Web Analytics - Metrics