Community updates

Chronological news digests

2018-04-25

Could news media’s subscription strategy boil down to audience feelings?

Tatiana Repkova | https://www.inma.org/blog ... |

Subscription / Loyalty - Bundling - Churn / Retention
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2018-04-25

‘It’s about time’: Facebook tests news feed trailers to drive people to Watch shows

Tatiana Repkova | https://digiday.com/media ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Video Packages / Footage / YouTube - Vodcasting - Animation

2018-04-25

Unskippable six-second video ads are coming to Snapchat

Tatiana Repkova | https://digiday.com/media ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Video Advertisements

2018-04-25

Facebook: GDPR and data privacy concerns won’t hurt growth

Tatiana Repkova | https://digiday.com/marke ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Civil Laws - Privacy - Personal Data
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader

2018-04-24

Google and Facebook are expanding their video ads

Tatiana Repkova | www.businessinsider.com/g ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Advertising / Marketing Forecasts / Trends
Video Advertisements

2018-04-24

App for journalists: Vlogit, for producing eye-catching social videos

Tatiana Repkova | https://www.journalism.co ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Journalist's Craft / Skills / Techniques / Tools

2018-04-23

Smart TV made real by Amazon - Jean-Louis Gassée

Tatiana Repkova | https://mondaynote.com/sm ... |

United States of America

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Northern North America

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America North, Global (1)

Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Online / Digital / Mobile / Social Media Trends

2018-04-23

Getting smarter about subscriptions beyond the meter — and without a silver bullet - Earl J. Wilkinson

Tatiana Repkova | https://www.inma.org/blog ... |

Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2018-04-21

YouTube ran ads from hundreds of brands on extremist channels

Tatiana Repkova | money.cnn.com/2018/04/19/ ... |

Advertising / Marketing Forecasts / Trends
Covering / Reporting Incitement to Riot / Violence - Public Order / Extremism / Separatism / Sedition
Video Packages / Footage / YouTube - Vodcasting - Animation

2018-04-20

Google создал замену смс для Android-устройств: Новый формат для обмена сообщениями Chat основан на протоколе RCS

Tatiana Repkova | https://www.cossa.ru/news ... |

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CIS, Eastern Europe

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Asia / Europe, Europe, Global (1)

Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots