Community updates

Chronological news digests

2013-12-05

To integrate or not to integrate? Success will depend on where your customer sits in the process

Tatiana Repkova | www.themediabriefing.com/ ... |

Germany, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Strategic / Business Planning - Business Models - Franchising
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation

2013-12-05

Федор Бородач запускает видео-блог при поддержке Ford

Tatiana Repkova | www.akarussia.ru/press_ce ... |

Russia, United States of America

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CIS, Eastern Europe, Northern North America

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America North, Asia / Europe, Europe

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Automobile Advertising
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers

2013-12-05

История крушения контентной фабрики Demand Media: Контекстная реклама – это бизнес поисковикa

Tatiana Repkova | www.aka-media.ru/inside/785/ |

United States of America

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Northern North America

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America North, Global (1)

Strategic / Business Planning - Business Models - Franchising
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
News Media Markets - Landscape - Numbers of titles - Business & Financial Results
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence

2013-12-05

Native ad disclosure: Do labels even matter?

Tatiana Repkova | www.emediavitals.com/cont ... |

United States of America

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Northern North America

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How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-12-05

Where in the world is BuzzFeed? Building foreign news around themes rather than geography

Tatiana Repkova | www.niemanlab.org/2013/12 ... |

United States of America

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Northern North America

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Covering / Reporting International / Foreign Affairs / Diplomacy
How To Ideas

2013-12-05

The newsonomics of Scripps’ TV paywall and the Last Man Standing Theory of local media - Ken Doctor

Tatiana Repkova | www.niemanlab.org/2013/12 ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-12-05

Former WSJ writer has launched a subscription-only news site The Information: Paywalls are harder when you are new

Tatiana Repkova | gigaom.com/2013/12/05/fiv ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-12-05

Does new Web app bring New York Times a step closer to abandoning native apps?

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications

2013-12-04

Six native ad categories, six marketplace considerations, and IAB recommended disclosure principles

Tatiana Repkova | www.iab.net/media/file/IA ... |

United States of America

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Northern North America

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Advertising Ethics & Self-Regulation
Advertising Formats - Display Advertisements - Banners
Recommended Literature / Books / Blogs - Advertising
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-12-04

Arguments fly during FTC workshop on native advertising

Tatiana Repkova | adage.com/article/media/a ... |

United States of America

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Northern North America

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Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising