Community updates

Chronological news digests

2018-02-02

Google привяжет рекламу к событиям и погоде в режиме реального времени; также упростит оценку суммарной эффективности ТВ- и онлайн-рекламы

Tatiana Repkova | www.cossa.ru/news/193067/ |

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Weather / Climate Reporting
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2018-02-02

Интернет-платформы и стриминговые сервисы готовы перехватить права на спортивные трансляции у телеканалов - Андрей Мирошниченко

Tatiana Repkova | jrnlst.ru/sport-TV |

United States of America

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Northern North America

,

America North, Global (1)

Sports Rights - Exclusive Rights - Right to Short Reporting
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Competitiveness
Online / Digital / Mobile / Social Media Trends

2018-02-01

9 types of visual storytelling on mobile

Tatiana Repkova | mobvis.gtc.ox.ac.uk/story ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Journalist's Craft / Skills / Techniques / Tools
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images

2018-02-01

Компания Google создала инструмент, который позволит запускать онлайн-рекламу сразу после события, произошедшего в прямом телеэфире

Tatiana Repkova | sostav.ua/publication/goo ... |

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Advertising / Marketing Forecasts / Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2018-01-31

The Economics of Journalism and News Provision - Robert G. Picard

Tatiana Repkova | https://www.academia.edu/ ... |

Strategic / Business Planning - Business Models - Franchising
Financial Management - Accounting - Indicators - Cost Structure / Cutting - Cash Budget

2018-01-31

Влиятельные инстаграммеры и ютуберы отбирают у СМИ аудиторию и рекламу - Андрей Мирошниченко

Tatiana Repkova | jrnlst.ru/influencers |

United States of America

,

Northern North America

,

America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Competitiveness
Online / Digital / Mobile / Social Media Trends
Advertising / Marketing Forecasts / Trends
Video Packages / Footage / YouTube - Vodcasting - Animation
News Media Markets - Advertising / Marketing Communication

2018-01-31

Google и Facebook деполитизируют интернет: Цукерберг повысил районные СМИ в ленте выдачи - Андрей Мирошниченко

Tatiana Repkova | https://republic.ru/posts ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2018-01-31

Advertisers rethink YouTube influencer strategies after YouTube cuts small creators

Tatiana Repkova | https://digiday.com/marke ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Advertising / Marketing Forecasts / Trends
Video Packages / Footage / YouTube - Vodcasting - Animation

2018-01-31

People spent 50 million hours less per day on Facebook last quarter: Facebooks says this will benefit the company over the long term

Tatiana Repkova | https://www.recode.net/20 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2018-01-30

Digital in 2018: World’s internet users pass the 4 billion mark

Tatiana Repkova | https://wearesocial.com/b ... |

Online / Digital / Mobile / Social Media Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience