Community updates

Chronological news digests

2013-02-19

Alan E. Hall: Six business mistakes you should never make twice

Tatiana Repkova | socialmediatoday.com/stev ... |

United States of America

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Northern North America

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Leadership and Management
Make Up Your Mind Before Setting Up Figures / Entrepreneurial Journalism

2013-02-19

Anne Crassweller: Forget the popular youth target and go for the money: today’s 50+ is yesterday’s 40+

Tatiana Repkova | www.inma.org/blogs/value- ... |

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Northern North America

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Targeting / Engaging Seniors
Targeting / Engaging Children / Young Reader / Audience

2013-02-19

5 social media strategy lessons from NPR

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
How To Ideas

2013-02-19

5 tips for new editors: Focus on your relationships, learn to listen, lead by example, see the big picture, find your resilience

Tatiana Repkova | www.poynter.org/how-tos/l ... |

United States of America

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Northern North America

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Leadership and Management
Journalist's Craft / Skills / Techniques / Tools

2013-02-19

The NYT is selling advertisers the ability to target their ads based on whether a story is trending on Twitter

Tatiana Repkova | paidcontent.org/2013/02/1 ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
SMS / MMS / Twitter Advertisements / Marketing

2013-02-19

RadiumOne: 42.3% of consumers prefer SMS-based coupons over bar code scanning and push notifications

Tatiana Repkova | www.mobilecommercedaily.c ... |

United States of America

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Northern North America

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How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising Coupons - Discounts - Daily Deals
SMS / MMS / Twitter Advertisements / Marketing
Mobile Action Codes / QR Codes / 2D Barcodes / Watermarks

2013-02-19

Ads in online videos 20 minutes or longer have a completion rate of more than nine in 10

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Video Advertisements

2013-02-18

Уловить структуру статьи легче, если вы можете выделить главные части: Давайте название большим частям

Tatiana Repkova | journalist.kg/interesnoe- ... |

United States of America

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Northern North America

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Journalist's Craft / Skills / Techniques / Tools
Reporting, Writing and Editing
How To Ideas

2013-02-18

Большинству пользователей (51%) не нравится, когда бренды вмешиваются в их беседы в социальных сетях

Tatiana Repkova | www.mediabusiness.com.ua/ ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2013-02-18

FIPP: Влияние принта на процесс принятия решения о покупке; эффективность различных медиа в медиамиксе

Tatiana Repkova | www.mediabusiness.com.ua/ ... |

Spain, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Southern Europe

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America North, Europe

Magazines
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising Competition - Print vs Other Media
Print Advertising / Marketing Effectiveness - Metrics
Advertising Synergy - Print & Other Media