Community updates

Chronological news digests

2017-08-26

Google пришлось возместить убытки сотням рекламодателей из-за фальшивого трафика

Tatiana Repkova | https://themedia.center/2 ... |

Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2017-08-25

Facebook запретит продвигать публикации с 17 видами контента

Tatiana Repkova | https://vc.ru/n/facebook- ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader

2017-08-24

The “free” economy comes at a cost: But economists struggle to work out how much

Tatiana Repkova | https://www.economist.com ... |

Strategic / Business Planning - Business Models - Franchising
Pricing Policy - Cover Price - Newspaper / Media Wars

2017-08-24

Крупнейший в мире закупщик рекламы GroupM (входит в WPP) смягчил требования к социальным сетям

Tatiana Repkova | https://themedia.center/2 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Advertising / Marketing Forecasts / Trends
News Media Markets - Advertising / Marketing Communication

2017-08-24

Google решил продать платным онлайн-СМИ готовых подписчиков

Tatiana Repkova | https://roem.ru/24-08-201 ... |

Subscription / Loyalty - Bundling - Churn / Retention
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2017-08-24

Фактчек-сервис Storyzy рассказал о богатеющих рекламных сетях с фейковыми новостями

Tatiana Repkova | www.cossa.ru/news/173017/ |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Advertising / Marketing Forecasts / Trends
News Media Markets - Advertising / Marketing Communication
Fact-Checking / Verification - Accuracy - Fake/False News

2017-08-23

Google тоже хочет предложить СМИ цифровую подписку - Андрей Мирошниченко

Tatiana Repkova | jrnlst.ru/google-for-media |

Subscription / Loyalty - Bundling - Churn / Retention
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2017-08-23

Platforms and Publishers: The timeline of key developments on tech platforms used by journalism publishers

Tatiana Repkova | tow.cjr.org/platform-time ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Recommended Literature / Books / Blogs - Circulation - Distribution - Transmission
Recommended Literature / Books / Blogs - Online - Digital - Mobile - Social

2017-08-23

Facebook позволит издателям показывать логотип рядом с материалом

Tatiana Repkova | https://themedia.center/2 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
News / Content Sources - Attribution / Linking - Police - Tipping Off - Leaks

2017-08-23

57% мирового онлайн-трафика приходится на смартфоны и планшеты

Tatiana Repkova | https://www.searchengines ... |

Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience