Community updates

Chronological news digests

2017-08-11

How people spend time on social platforms globally, in 5 charts

Tatiana Repkova | https://digiday.com/marke ... |

Germany, United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2017-08-10

Почему увлечение социальными сетями сравнивают с наркоманией

Tatiana Repkova | https://www.gazeta.ru/tec ... |

United States of America

,

Northern North America

,

America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2017-08-10

Facebook представила платформу Watch, предназначенную для просмотра сериалов и передач, доступных эксклюзивно в соцсети

Tatiana Repkova | www.sostav.ru/publication ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Video Packages / Footage / YouTube - Vodcasting - Animation

2017-08-10

Конец набора текста: Следующий миллиард мобильных пользователей перейдет на видео и голос

Tatiana Repkova | https://themedia.center/2 ... |

Media Industry Forecasts
Online / Digital / Mobile / Social Media Trends
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Video Packages / Footage / YouTube - Vodcasting - Animation
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2017-08-10

Как влиять на решение покупателя при помощи нейромаркетинга и персонализаци

Tatiana Repkova | www.cossa.ru/trends/171466/ |

,

CIS, Eastern Europe

,

Asia / Europe, Europe, Global (1)

About Marketing Generally
Pricing Policy - Cover Price - Newspaper / Media Wars
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists
Recommended Literature / Books / Blogs - Marketing - Readership - Audience
How To Ideas

2017-08-10

Аналитики Nielsen приравняли YouTube TV и Hulu Live TV к традиционным телеканалам: Рекламодатели всё больше интересуются стримингом

Tatiana Repkova | www.cossa.ru/news/171435/ |

United States of America

,

Northern North America

,

America North, Global (1)

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Competitiveness
Advertising / Marketing Forecasts / Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2017-08-10

Facebook запустит видеоплатформу Watch с профессиональным контентом и UGC: Создатели шоу получат 55% от рекламных доходов площадки

Tatiana Repkova | www.cossa.ru/news/171421/ |

United States of America

,

Northern North America

,

America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Collaboration / Cooperation - Synergy
Video Packages / Footage / YouTube - Vodcasting - Animation
Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing

2017-08-10

Why brands and agencies are preparing for the era of 6-second ads: 2018 is the turning point toward snackable spots

Tatiana Repkova | www.adweek.com/digital/wh ... |

Advertising / Marketing Forecasts / Trends
Video Advertisements

2017-08-10

Report: Brands are falling for fake Instagram influencers

Tatiana Repkova | https://digiday.com/marke ... |

United States of America

,

Northern North America

,

America North, Global (1)

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Fact-Checking / Verification - Accuracy - Fake/False News

2017-08-10

Cheatsheet: Snap continues to buckle under the weight of Facebook

Tatiana Repkova | https://digiday.com/media ... |

United States of America

,

Northern North America

,

America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Competitiveness