Community updates

Chronological news digests

2012-06-15

The hard truth: Newspaper monopolies are gone forever; publishers need to focus on unique information

Tatiana Repkova | gigaom.com/2012/06/15/the ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Competitiveness

2012-06-15

Archiving company scans printed newspaper pages, usually from the publisher’s collection of bound volumes

Tatiana Repkova | www.editorandpublisher.co ... |

United States of America

,

Northern North America

,

Media / News / Newspaper Archives / Library

2012-06-15

85% of people who buy a Zinio digital magazine subscription have never had a subscription to that magazine in the print world

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

,

Magazines
Subscription / Loyalty - Bundling - Churn / Retention
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Digital Print Editions / Replicas - Distribution - Delivery
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub

2012-06-14

Direct mail has a response rate of 10 to 30 times that of email, email is more cost-effective than direct mail or telemarketing

Tatiana Repkova | www.dmnews.com/dma-direct ... |

United States of America

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Northern North America

,

Direct Mail - Direct Marketing - Database Marketing - Big Data
Telemarketing
Email Messages / Newsletters / Advertising / Marketing - Spam

2012-06-14

The Washington Post is putting a new emphasis on enterprise reporting as it seeks to recast its mission in the digital age

Tatiana Repkova | www.politico.com/blogs/me ... |

United States of America

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Northern North America

,

Strategic / Business Planning - Business Models - Franchising
Covering / Reporting Business / Economic / Financial Issues - Market Abuse - Insider Information

2012-06-14

New York Times: Уже через пять лет каждый второй сотрудник будет работать удаленно

Tatiana Repkova | ain.ua/2012/06/14/88233 |

United States of America

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Northern North America

,

Working Conditions - Collective Agreements - Trade Unions - Contracts - Clause of Conscience

2012-06-14

Как работает социальный маркетинг и как брендам измерять эффективность работы в соцсетях

Tatiana Repkova | ain.ua/2012/06/14/87934 |

United States of America

,

Northern North America

,

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2012-06-14

Новые правила интернет-поведения: поискал что-то - убери за собой куки

Tatiana Repkova | adindex.ru/publication/op ... |

United States of America

,

Northern North America

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America North, Europe

Civil Laws - Privacy - Personal Data
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2012-06-14

Google tries to assemble its advertising programs, publishers facing a dilemma: join up with Goliath or compete against it

Tatiana Repkova | www.niemanlab.org/2012/06 ... |

United States of America

,

Northern North America

,

America North, Global (1)

Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
Advertising Competition - Print vs Other Media
Advertising Synergy - Print & Other Media
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Classified Advertising Generally

2012-06-14

Time Inc. CEO Laura Lang: Why we changed our minds about the iPad

Tatiana Repkova | adage.com/article/media/t ... |

United States of America

,

Northern North America

,

Magazines
Subscription / Loyalty - Bundling - Churn / Retention
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub