Community updates

Chronological news digests

2012-06-05

The most responsive user categories targeted by ads on Facebook are the lowest-performing on Twitter, and vice-versa

Tatiana Repkova | www.mediapost.com/publica ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2012-06-05

Forbes’ AdVoice platform invites big marketers to distribute content through the same tools used by Forbes.com’s journalists

Tatiana Repkova | www.foliomag.com/2012/for ... |

United States of America

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Northern North America

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Dealing With Hidden Advertising
Advertorials - Public Relations (PR) - Press Releases

2012-06-05

Why magazines deserve more ad revenue than they're getting; it's unfair to lump them with other print media that are struggling

Tatiana Repkova | adage.com/article/small-a ... |

United States of America

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Northern North America

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Magazines
News Media Markets - Advertising / Marketing Communication

2012-06-05

Why the freemium model doesn’t work for the majority of companies who try it

Tatiana Repkova | mashable.com/2012/06/05/f ... |

United States of America

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Northern North America

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-06-05

Reuters & Ipsos: Facebook engagement dips: 34% spend less time on site than they were just six months ago

Tatiana Repkova | mashable.com/2012/06/05/f ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Social Media Generally - Social Websites / Networking - Social Journalism

2012-06-05

The great newspaper liquidation: goodwill is where most of a newspaper’s value has resided

Tatiana Repkova | blogs.reuters.com/jacksha ... |

United States of America

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Northern North America

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Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Strategic / Business Planning - Business Models - Franchising
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Leadership and Management
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Press / Media Concepts - Role of Media
News Media Markets - Ownership & Investment

2012-06-05

Howard Owens: There are at least 10 arguments against paywalls

Tatiana Repkova | www.cjr.org/the_kicker/wh ... |

United States of America

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Northern North America

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-06-05

India Ink, a NYT blog-style account of Indian news, is a step toward figuring out how to please Indian diaspora worldwide

Tatiana Repkova | www.niemanlab.org/2012/06 ... |

India, United States of America

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Northern North America, South Asia

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America North, Asia

Reaching / Building Communities / Neighborhood
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers

2012-06-05

New York Times’ latest hire part of evolving social media team: adapting the social media editor/manager/producer role

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Seeking and Recruiting Competent Workers
Social Media / Engagement Editor / Analyst / Manager / Producer / Director

2012-06-05

Does being digital rob a newspaper of some of its power? Online can’t be seen as just a cost-cutting move

Tatiana Repkova | gigaom.com/2012/06/05/wha ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Daily to Weekly - Weekly to Daily - Periodicity Switches - Cutting Editions
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Press / Media Concepts - Role of Media