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2012-04-12

NAA-Magid survey: 66% consumers who read digital newspaper content act on digital ads displayed with it
Tatiana Repkova | www.mediapost.com/publica ... |
United States of America
,
Northern North America
,
America North
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
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2012-04-12

Top 5 Facebook countries in 2012: Indonesia 82.5%, India 63.5%, Argentina 62.1%, Canada 61.0%, USA 59.1%
Tatiana Repkova | www.emarketer.com/Article ... |
Argentina, Canada, India, Indonesia, United States of America
,
Northern North America, South Asia, South-East Asia, Southern South America
,
America North, America South, Asia
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Social Media Generally - Social Websites / Networking - Social Journalism
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2012-04-12

The US Department of Justice accusing Apple and five major publishers of artificially inflating the prices of e-books
Tatiana Repkova | www.forbes.com/sites/mich ... |
United States of America
,
Northern North America
,
America North
Fair Trading / Competition - Monopoly / Trusts
Pricing Policy - Cover Price - Newspaper / Media Wars
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
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2012-04-12

NAA study: 74% of all Internet users are highly engaged with local newspaper media content across platforms
Tatiana Repkova | www.editorandpublisher.co ... |
United States of America
,
Northern North America
,
America North
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
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2012-04-12

New VSS forecast by 2015: Media spending growing 5.7%, faster than GDP annual growth of 4.4%
Tatiana Repkova | www.forbes.com/sites/jeff ... |
United States of America
,
Northern North America
,
America North
Media Industry Forecasts
Advertising / Marketing Forecasts / Trends
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2012-04-12

Warren Buffett building newspaper empire?
Tatiana Repkova | blogs.wsj.com/deals/2012/ ... |
United States of America
,
Northern North America
,
America North
News Media Markets - Ownership & Investment
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2012-04-12

Study: 7 in 10 local news readers wouldn’t greatly miss their hometown paper
Tatiana Repkova | www.poynter.org/latest-ne ... |
United States of America
,
Northern North America
,
America North
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Local Advertising / Marketing
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
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2012-04-12

A look at how the Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
Tatiana Repkova | www.journalism.co.uk/news ... |
United States of America
,
Northern North America
,
America North
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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2012-04-12

The days of two big revenue streams - advertising and circulation - are over. It’s time to search for smaller golden eggs.
Tatiana Repkova | www.niemanlab.org/2012/04 ... |
United States of America
,
Northern North America
,
America North
Marketing Campaigns - Event Marketing - Sponsorship
Magazines
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Outsourcing - Insourcing
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators
Training of Journalists / Newsroom Staff - Mentors
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2012-04-12

Older readers flock to digital after The Times Record (timesrecord.com) has implemented a paywall
Tatiana Repkova | www.editorandpublisher.co ... |
United States of America
,
Northern North America
,
America North
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Targeting / Engaging Seniors
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content