Community updates

Chronological news digests

2021-02-17

China becomes first country in which ecommerce surpasses 50% of retail sales

Tatiana Repkova | https://www.emarketer.com ... |

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Asia, Global (1)

Online / Digital / Mobile / Social Media Trends
Ecommerce / Social Commerce / Money Transfer by Media - Readers / Audience Clubs

2021-02-17

YouTube 2021: US rollout of TikTok-like Shorts, shopping functionally for creator channels, purchase "applause" and the addition of video chapters

Tatiana Repkova | https://techcrunch.com/20 ... |

United States of America

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Northern North America

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America North, Global (1)

Strategic / Business Planning - Business Models - Franchising
Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
Video Packages / Footage / YouTube - Vodcasting - Animation

2021-02-17

Google’s search algorithm update with “wide-reaching impact” takes effect in 2 months: Publishers, get ready

Tatiana Repkova | https://whatsnewinpublish ... |

Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2021-02-16

Wikipedia growth shows the power of the Global South: Non-profit giant’s experience carries lessons for publishers

Tatiana Repkova | https://thefix.media/2021 ... |

News / Content Sources - Attribution / Linking - Police - Tipping Off - Leaks
Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities
How To Ideas

2021-02-15

Audio takes off during the pandemic and every big media and tech company is scrambling to claim a piece of it

Tatiana Repkova | https://www.axios.com/pan ... |

United States of America

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Northern North America

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America North, Global (1)

Online / Digital / Mobile / Social Media Trends
Covering / Reporting Medical Care / Health / Illness / Disabilities / Drugs / Alcohol / Drinking
Covering / Reporting Tragedy / Catastrophy / Disaster / Emergency
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2021-02-15

Есть ли жизнь в Pinterest? За 2020 год аудитория соцсети выросла на 37%: Главный драйвер роста — поколение Z и миллениалы

Tatiana Repkova | https://www.cossa.ru/news ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
What Young Reader / Audience Wants / Does
Targeting / Engaging Children / Young Reader / Audience

2021-02-15

6 мифов о контент-маркетинге, в которые все еще верят

Tatiana Repkova | https://sostav.ua/publica ... |

Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2021-02-15

5 essential SEO tips for journalists

Tatiana Repkova | https://trint.com/resourc ... |

Journalist's Craft / Skills / Techniques / Tools
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2021-02-12

LinkedIn published a free downloadable 47-page digital magazine designed to help marketers maximize their 2021 efforts

Tatiana Repkova | https://www.socialmediato ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Magazines
Recommended Literature / Books / Blogs - Online - Digital - Mobile - Social

2021-02-10

GNI’s Reader Revenue Playbook helps publishers tailor strategies

Tatiana Repkova | https://wan-ifra.org/2021 ... |

Strategic / Business Planning - Business Models - Franchising
Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
Recommended Literature / Books / Blogs - Marketing - Readership - Audience