Community updates

Chronological news digests

2014-02-07

Longer is better for blog content: Truth or myth? A myth

Tatiana Repkova | socialmediatoday.com/expr ... |

United States of America

,

Northern North America

,

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers

2014-02-07

Companies' pre-packaged news: Treat the corporate trend with the same scepticism as for political ads

Tatiana Repkova | www.ft.com/intl/cms/s/0/c ... |

United States of America

,

Northern North America

,

America North, Global (1)

Online / Digital / Mobile / Social Media Trends
Advertorials - Public Relations (PR) - Press Releases
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2014-02-06

Marc Andreessen's 8 business models for journalism

Tatiana Repkova | https://storify.com/xdamm ... |

United States of America

,

Northern North America

,

Strategic / Business Planning - Business Models - Franchising
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)

2014-02-06

5 reasons Postmedia sells advertisers on the audience it can deliver, not the platform

5 reasons Postmedia sells advertisers on the audience it can deliver, not the platform

Tatiana Repkova | www.inma.org/blogs/value- ... |

,

Northern North America

,

Serving Advertising / Marketing Clients
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2014-02-06

Tim Berners-Lee: We need to re-decentralise the web

Tatiana Repkova | www.wired.co.uk/news/arch ... |

United States of America

,

Northern North America

,

America North, Global (1)

Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Freedom of Information - Access to Internet

2014-02-06

Local newspapers plan 30-second TV advert to promote the regional press

Tatiana Repkova | www.pressgazette.co.uk/lo ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Advertising Design / Creativity / Campaigns / Awards
Newspaper / News Media Advertising
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2014-02-06

NYT reports fall in ad revenue and circulation: Digital subscriptions climbed 19% to 760,000

Tatiana Repkova | www.irishtimes.com/busine ... |

United States of America

,

Northern North America

,

Subscription / Loyalty - Bundling - Churn / Retention
News Media Markets - Advertising / Marketing Communication
News Media Markets - Circulation & Distribution -Transmission

2014-02-06

3 web tools to boost audience engagement: ReadrBoard and SpeakPipe widgets, LinkSmart platform

Tatiana Repkova | www.emediavitals.com/cont ... |

United States of America

,

Northern North America

,

America North, Global (1)

Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Journalist's Craft / Skills / Techniques / Tools
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
How To Ideas

2014-02-06

Digital ad sales down, subscribers up at New York Times

Tatiana Repkova | www.smartbrief.com/02/06/ ... |

United States of America

,

Northern North America

,

Subscription / Loyalty - Bundling - Churn / Retention
News Media Markets - Advertising / Marketing Communication
News Media Markets - Circulation & Distribution -Transmission

2014-02-06

BuzzFeed CEO: 'There's a way to internationalize that didn't exist before'

Tatiana Repkova | ijnet.org/blog/buzzfeed-c ... |

United States of America

,

Northern North America

,

America North, Global (1)

Cross-Border Distribution / Transmission / Reach
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement