Community updates

Chronological news digests

2016-06-17

Онлайн-реклама обойдет ТВ уже в этом году: «Всемирный обзор развлечений и СМИ: прогноз на 2016–2020 годы», PwC

Tatiana Repkova | www.cossa.ru/news/244/132695/ |

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2016-06-17

Twitter запустил эмодзи-таргетинг: Маркетологи смогут учитывать эмоциональные реакции аудитории

Tatiana Repkova | www.cossa.ru/news/244/132686/ |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Mobile Blogs / Moblogs - Microblogs - Twitter

2016-06-17

How Twitter, Facebook, and Instagram measure engagement

Tatiana Repkova | mediashift.org/2016/06/ho ... |

Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Web Analytics - Metrics
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2016-06-16

Snapchat is starting Real Life, an online magazine about technology

Tatiana Repkova | venturebeat.com/2016/06/1 ... |

United States of America

,

Northern North America

,

America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Magazines
Covering / Reporting Science & Technology

2016-06-16

Facebook позволит проанализировать эффект от рекламы до ее размещения

Tatiana Repkova | https://rns.online/intern ... |

Serving Advertising / Marketing Clients
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2016-06-16

Цукерберг предсказал появление "телепатических" соцсетей

Tatiana Repkova | www.sostav.ru/publication ... |

United States of America

,

Northern North America

,

America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Media Industry Forecasts
Ways of Communication

2016-06-16

Google: Наcколько эффективна реклама на AMP (Accelerated Mobile Pages)?

Tatiana Repkova | www.cossa.ru/news/244/132658/ |

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2016-06-16

YouTube поможет малому бизнесу делать дешевую видеорекламу

Tatiana Repkova | www.cossa.ru/news/244/132616/ |

Serving Advertising / Marketing Clients
Video Advertisements
Video Packages / Footage / YouTube - Vodcasting - Animation

2016-06-16

The case for newsgames: Why newsrooms should 'gain a fluency in games and play'

Tatiana Repkova | https://www.journalism.co ... |

Covering / Reporting News / Breaking News / Scoops - News Games - Anticipatory News

2016-06-16

The global state of ad blocking, in four charts

Tatiana Repkova | digiday.com/publishers/gl ... |

Freedom of Information - Access to Internet
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising / Marketing Forecasts / Trends