Community updates

Chronological news digests

2015-12-08

Metrics and the media: We can measure it - but can we manage it? - Paul Bradshaw

Tatiana Repkova | https://medium.com/though ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Web Analytics - Metrics

2015-12-08

Apple updates its News app to make it more like a … newspaper

Tatiana Repkova | recode.net/2015/12/08/app ... |

Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators

2015-12-08

Could Facebook be the next big platform for podcasts?

Tatiana Repkova | www.niemanlab.org/2015/12 ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2015-12-08

The header bidding movement is picking up steam among publishers, and Google is feeling the heat

Tatiana Repkova | digiday.com/publishers/pu ... |

United States of America

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Northern North America

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America North, Global (1)

Advertising / Marketing Forecasts / Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2015-12-08

2016 Year in Preview: Ad blocking will force the industry to put the user experience first

Tatiana Repkova | digiday.com/publishers/20 ... |

United States of America

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Northern North America

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America North, Global (1)

Freedom of Information - Access to Internet
Media Industry Forecasts
Advertising / Marketing Forecasts / Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2015-12-08

Live Blog 3.0 enables delivering real news in real time

Tatiana Repkova | https://blog.sourcefabric ... |

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Central Europe, European Union (=28), European Union - new (=13)

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Europe, Global (1)

Journalist's Craft / Skills / Techniques / Tools
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms

2015-12-07

Programmatic advertising will be 60% of digital display in 2016 - ZenithOptimedia

Tatiana Repkova | goo.gl/1d6sp1 |

Advertising / Marketing Forecasts / Trends
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2015-12-07

Twitter представил популярные твиты, эмодзи и тренды уходящего года

Tatiana Repkova | lenta.ru/news/2015/12/07/ ... |

Online / Digital / Mobile / Social Media Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Mobile Blogs / Moblogs - Microblogs - Twitter

2015-12-07

Репосты или лайки - что важнее? Эффективность различных способов взаимодействия с пользователями Facebook

Tatiana Repkova | www.sostav.ru/publication ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Increasing Interactivity With Readers / Audience

2015-12-07

Как встроить Facebook-мессенджер на сайт

Tatiana Repkova | newreporter.org/2015/12/0 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Journalist's Craft / Skills / Techniques / Tools
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots
How To Ideas