Community updates

Chronological news digests

2016-06-13

How news publishers can leverage audiences to increase digital advertising - Ivan Tan

Tatiana Repkova | www.inma.org/blogs/resear ... |

,

South-East Asia

,

Attracting Advertisers
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas

2016-06-05

4 ways Singapore Press Holdings is making print sexy for advertisers

Tatiana Repkova | www.inma.org/blogs/market ... |

,

South-East Asia

,

Serving Advertising / Marketing Clients
How To Ideas

2016-05-23

How 3 media companies use Big Data to grow audience: Politico, The Economist, Singapore Press Holdings

Tatiana Repkova | www.inma.org/blogs/world- ... |

Singapore, United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, South-East Asia, Western Europe

,

America North, Asia, Europe

Direct Mail - Direct Marketing - Database Marketing - Big Data
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas

2016-05-09

SPH educates potential clients about its digital advertising, integrated media, other creative services

Tatiana Repkova | www.inma.org/blogs/market ... |

,

South-East Asia

,

Serving Advertising / Marketing Clients

2016-05-04

Distributed content is simply a fight for attention

Tatiana Repkova | www.inma.org/blogs/social ... |

,

South-East Asia

,

Asia, Global (1)

Online / Digital / Mobile / Social Media Trends
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2016-04-24

Retail, event business open revenue streams for Singapore Press Holdings

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

,

South-East Asia

,

Marketing Campaigns - Event Marketing - Sponsorship
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Retail Advertising

2016-04-10

Change or die: Why failure to act is not an option for news media companies - Geoff Tan

Tatiana Repkova | www.inma.org/blogs/market ... |

,

South-East Asia

,

Asia, Global (1)

Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Strategic / Business Planning - Business Models - Franchising
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation

2016-03-29

Singapore Press Holdings buys a third of Brand New Media Singapore

Tatiana Repkova | www.thenewspaperworks.com ... |

,

South-East Asia

,

News Media Markets - Ownership & Investment

2016-03-24

Straits Times celebrates anniversary in style with nostalgic T-shirt promotion

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

,

South-East Asia

,

Marketing Campaigns - Event Marketing - Sponsorship
Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
History of Newspapers / Media

2016-03-17

What publishers can learn from the game of rugby

Tatiana Repkova | www.inma.org/blogs/market ... |

,

South-East Asia

,

Asia, Global (1)

Strategic / Business Planning - Business Models - Franchising
How To Ideas