Dana Rusinova

“Recently I was appointed the editor of a quarterly newspaper published by the municipal council in Lozorno, a small country town in West Slovakia. Suddenly I found myself in charge of drawing a new concept and design of the newspaper. Standing on a green field, I reached for your book New Times that had been laying on my bookshelf for a year. Only now I can see the treasure included in the book. It turned out to be very helpful when convincing the town mayor about the importance of advertising. He has adopted the idea from the book that advertising is not only about money, but also about informing the readers on what is available and where. I have set up an advertising rate card of the newspaper, using a sample from your book. We have already sold 1.5 ad pages out of the total 16 in the first edition.”