Section Advertising / Marketing Agencies / Networks - Relationships With Media

Chronological news digests

2021-09-21

The Washington Post launches digital ad network as part of its Zeus advertising technology business

Tatiana Repkova | https://www.axios.com/was ... |

United States of America

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Northern North America

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Serving Advertising / Marketing Clients
Advertising / Marketing Agencies / Networks - Relationships With Media

2021-03-26

How Gannett transformed into a digital media agency

Tatiana Repkova | https://wan-ifra.org/2021 ... |

United States of America

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Northern North America

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Serving Advertising / Marketing Clients
Advertising / Marketing Agencies / Networks - Relationships With Media

2019-09-25

The New York Times has decided its influencer-marketing agency, HelloSociety, will no longer operate as a stand-alone business

Tatiana Repkova | https://www.mediapost.com ... |

United States of America

,

Northern North America

,

Serving Advertising / Marketing Clients
Advertising / Marketing Agencies / Networks - Relationships With Media
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers

2019-09-17

Washington Post builds ad network for publishers to take on Big Tech

Tatiana Repkova | https://www.axios.com/was ... |

United States of America

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Northern North America

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Competitiveness
Serving Advertising / Marketing Clients
Advertising / Marketing Agencies / Networks - Relationships With Media

2019-06-06

‘We can manage the mix better’: Why Getty took its marketing in-house

Tatiana Repkova | https://digiday.com/marke ... |

United States of America

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Northern North America

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News Agencies - Wire Services
Advertising / Marketing Agencies / Networks - Relationships With Media
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images

2019-05-28

Axel Springer and Funke join large national ad alliance: Two ad alliances, together representing four of Germany's largest media companies, have joined forces with the aim of countering the dominance of tech platforms

Tatiana Repkova | https://blog.wan-ifra.org ... |

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European Union (=28), European Union - old (=15), Western Europe

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Competitiveness
Advertising / Marketing Forecasts / Trends
Serving Advertising / Marketing Clients
Advertising / Marketing Agencies / Networks - Relationships With Media
Collaboration / Cooperation - Synergy

2019-05-23

‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies

Tatiana Repkova | https://digiday.com/marke ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Advertising / Marketing Agencies / Networks - Relationships With Media
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers

2019-04-09

Video: Washington Post CMO Miki King on how to organize marketing teams

Tatiana Repkova | https://digiday.com/media ... |

United States of America

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Northern North America

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Advertising / Marketing Agencies / Networks - Relationships With Media
How To Ideas

2019-03-18

News UK launches 8-person influencer marketing agency

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Advertising / Marketing Agencies / Networks - Relationships With Media
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers

2019-01-09

Maine media companies come together to form advertising network

Tatiana Repkova | https://www.pressherald.c ... |

United States of America

,

Northern North America

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Advertising / Marketing Agencies / Networks - Relationships With Media
Collaboration / Cooperation - Synergy
News Media Markets - Advertising / Marketing Communication