Chapter Three Business Plan

Section Bulk / Third Party / Sponsored Sales

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Section Reducing / Optimizing Circulation / Number of Pages

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Section TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

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Section 23 Advertising Rate Card

Exhibit 23.0 New Times Weekly Advertising Rate Card

Section Advertising Pricing - Strategies & Rates

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Section Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots

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Section 24 Circulation Plan

Exhibit 24.0 Ad Discounts for the New Times Club Members

Exhibit 24.1 Distribution Channels of Brestski Kurier