Chapter Three Business Plan

Section 21 Why Advertising Is Important

Section Advertising in Social & Economic Context / Public Service Advertising

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Section How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking

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Section Advertising Ethics & Self-Regulation

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Section Reaching / Building Communities / Neighborhood

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Section 22 Advertising Plan

Exhibit 22.0 General Terms of Advertising Policy at the New Times Publishing House

Section Media Industry Reports

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Section Media Industry Forecasts

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Section Media Business Directories

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