Chapter Three Business Plan

Section Advertising / Marketing Agencies / Networks - Commission Rates

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Section Generating / Growing / Increasing Advertising Revenues / Sales

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Section Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships

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Section Advertising Competition - Print vs Other Media

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Section Print Advertising / Marketing Effectiveness - Metrics

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Section Online / Digital / Mobile / Social Media Trends

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Section 19 Who Is Your Competition?

Exhibit 19.0 Circulation and Readership of Weekly Newspapers in the New Castle City Area

Section 20 What Share of the Market You Will Gain

Exhibit 20.0 Circulation Market of Weekly Newspapers in the New Castle City Area