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2022-02-04

Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
Tatiana Repkova | https://digiday.com/marke ... |
United States of America
,
Northern North America
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America North, Global (1)
Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
News Media Markets - Advertising / Marketing Communication
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2022-02-03

Which CMS do publishers use? Tech stack of world's top news websites analysed
Tatiana Repkova | https://pressgazette.co.u ... |
Global (1)
Information / Content Management Systems (CMS) - Databanks - Blockchain
How To Ideas
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2022-01-23

How to measure Customer Lifetime Value (CLV)
Tatiana Repkova | https://www.optimove.com/ ... |
Global (1)
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Journalist's Craft / Skills / Techniques / Tools
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2022-01-19

There’s a long list of things that newsrooms don’t do well. The good news is there are solutions available
Tatiana Repkova | https://thefix.media/2022 ... |
Global (1)
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Goals and Objectives
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Media / News / Newspaper Archives / Library
Personal Branding - Job Seeking
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2022-01-13

Can U.S. journalism truly serve global audiences? Not if it treats them like an afterthought. What would a truly global media company look like?
Tatiana Repkova | https://www.niemanlab.org ... |
United States of America
,
Northern North America
,
America North, Global (1)
Cross-Border Distribution / Transmission / Reach
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Targeting / Engaging New Readers / Audience
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2022-01-10

The 4 disciplines of execution in a nutshell - Chris McChesney, Global Practice Leader of Execution for FranklinCovey
Tatiana Repkova | https://resources.frankli ... |
United States of America
,
Northern North America
,
America North, Global (1)
Subscription / Loyalty - Bundling - Churn / Retention
Management Plan
Journalist's Craft / Skills / Techniques / Tools
Recommended Literature / Books / Blogs - Management Generally
How To Ideas
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2021-12-06

From micropayments to eBooks (and NFTs): How publishers can diversify their revenue
Tatiana Repkova | https://whatsnewinpublish ... |
United States of America
,
Northern North America
,
America North, Global (1)
Diversification
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas
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2021-12-06

10 tips for media to get into AI: Key strategies for publishers to leverage AI and advance their newsrooms
Tatiana Repkova | https://whatsnewinpublish ... |
United States of America
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Northern North America
,
America North, Global (1)
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence
How To Ideas
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence
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2021-11-22

How to use TikTok and Instagram to reach younger news audiences
Tatiana Repkova | https://www.journalism.co ... |
United Kingdom
,
European Union (=28), European Union - old (=15), Western Europe
,
Europe, Global (1)
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Targeting / Engaging Children / Young Reader / Audience
Video Packages / Footage / YouTube - Vodcasting - Animation
How To Ideas
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2021-11-21

How to hit the top on each social media platform: Biggest social media accounts, by platform
Tatiana Repkova | https://www.axios.com/mos ... |
United States of America
,
Northern North America
,
America North, Global (1)
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience