Community updates

Chronological news digests

2022-02-08

A success story and a three-step change model to guide the transformation of your newsroom

Tatiana Repkova | https://thefix.media/2022 ... |

Australia, United Kingdom, United States of America

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Australasia, European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Australia & Oceania, Europe, International (2)

New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
How To Ideas

2022-02-08

Business newsletter Industry Dive set to break $100 million in revenue

Tatiana Repkova | https://whatsnewinpublish ... |

United States of America

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Northern North America

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Email Messages / Newsletters / Advertising / Marketing - Spam
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2022-02-08

Bloomberg’s editorial content now has 100 million readers, listeners and viewers across the globe

Tatiana Repkova | https://talkingbiznews.co ... |

United States of America

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Northern North America

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America North, Global (1)

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
News Agencies - Wire Services
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
News Media Markets - Circulation & Distribution -Transmission

2022-02-08

News outlets ride TikTok engagement wave

Tatiana Repkova | https://www.axios.com/tik ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Video Packages / Footage / YouTube - Vodcasting - Animation

2022-02-07

Researchers looked at nearly 3,000 native ads across five years. Here’s what they found

Tatiana Repkova | https://www.niemanlab.org ... |

United States of America

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Northern North America

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Advertising / Marketing Forecasts / Trends
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2022-02-07

The NYTimes' campaign: Times subscribers show how what you read can help to inspire who you are

Tatiana Repkova | https://www.nytco.com/pre ... |

United States of America

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
Subscription / Loyalty - Bundling - Churn / Retention

2022-02-04

Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Tatiana Repkova | https://digiday.com/marke ... |

United States of America

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Northern North America

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America North, Global (1)

Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
News Media Markets - Advertising / Marketing Communication

2022-02-02

How Gannett’s Knoxville News Sentinel got a wakeup call and shifted its coverage for Black communities

Tatiana Repkova | https://betternews.org/ho ... |

United States of America

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Northern North America

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Covering / Reporting Ethnic / Racial / Social Minorities / Relations Among Nations
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2022-02-02

New York Times is not the only publisher betting on games to solve subscription growth puzzle

Tatiana Repkova | https://pressgazette.co.u ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Online / Digital / Mobile / Social Media Trends
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Subscription / Loyalty - Bundling - Churn / Retention
Crosswords - Puzzles - Quizzes - Games

2022-02-02

The crazy world of subscription marketing: NYT’s decision to buy Wordle, a popular game, isn’t about putting ads on the fad, it’s about promotion

Tatiana Repkova | https://thefix.media/2022 ... |

United States of America

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Northern North America

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Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Subscription / Loyalty - Bundling - Churn / Retention
Crosswords - Puzzles - Quizzes - Games
News Media Markets - Ownership & Investment