Community updates

Chronological news digests

2014-12-18

Government should have no role in running of BBC World Service, says John Birt

Tatiana Repkova | www.theguardian.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Independence of the Press / Media
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
News Media Markets - Ownership & Investment

2014-12-18

Как российский кризис отразится на рекламной отрасли

Tatiana Repkova | adindex.ru/publication/op ... |

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CIS, Eastern Europe

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Asia / Europe, Europe

Advertising / Marketing Forecasts / Trends

2014-12-18

Inside a botnet: Athena and ad fraud

Tatiana Repkova | www.comscore.com/Insights ... |

Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots

2014-12-18

Journalism schools add courses in sports, emerging technology

Tatiana Repkova | ajr.org/2014/12/18/journa ... |

United States of America

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Northern North America

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Covering / Reporting Science & Technology
Covering / Reporting Sports
Journalism / Media Education

2014-12-18

29% of Web traffic this year was from bots

Tatiana Repkova | www.eweek.com/security/ba ... |

Online / Digital / Mobile / Social Media Trends
Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2014-12-18

NBC Universal is offering advertisers guarantees of impressions on social media

Tatiana Repkova | adage.com/article/media/n ... |

United States of America

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Northern North America

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots

2014-12-18

Can your readers reach you instantaneously? Tips to make Interactive voice response systems customer-centric

Tatiana Repkova | www.inma.org/blogs/market ... |

United States of America

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Northern North America

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Oral Communication
Communicating With Customers and Public
Audiotex - Voicemail - Interactive Voice Response
How To Ideas

2014-12-18

Can BMW's Snapchat-inspired campaign attract young drivers? Ads disappear after being shared

Tatiana Repkova | www.adweek.com/news/techn ... |

Germany, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Targeting / Engaging Children / Young Reader / Audience
Advertising Design / Creativity / Campaigns / Awards
Automobile Advertising

2014-12-18

Google aiming to go straight into car with next Android: Internet-connected car system

Tatiana Repkova | www.reuters.com/article/2 ... |

Media Industry Forecasts
Internet Technology / Access / Practices - Broadband - VOIP (Skype) - Machine-to-Machine (M2M)

2014-12-18

Тим-лид Prodigi Валентин Гриценко запускает рекламную сеть по продаже брендированного контента

Tatiana Repkova | ain.ua/2014/12/18/555696 |

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CIS, Eastern Europe

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Asia / Europe, Europe

Advertising / Marketing Agencies / Networks - Relationships With Media
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising