Community updates

Chronological news digests

2014-10-02

Facebook is more important to news distribution than you think, and journalists are freaked out

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2014-10-01

Dark social is marketing’s little-known secret of unmeasured ROI

Tatiana Repkova | www.unifiedsocial.com/blo ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
Web Analytics - Metrics

2014-10-01

The New York Times needs to rethink its strategy - untargeted mini paywalls aren’t the answer

Tatiana Repkova | https://gigaom.com/2014/1 ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Market Segmentation - Audience Fragmentation - Niche Publishing - Microtargeting
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2014-10-01

«Анти-Facebook» Ello решила зарабатывать на доступе к функциям

Tatiana Repkova | lenta.ru/news/2014/10/01/ ... |

United States of America

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Northern North America

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America North, Global (1)

Strategic / Business Planning - Business Models - Franchising
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Social Media Generally - Social Websites / Networking - Social Journalism

2014-10-01

Как Hearst Corp. планирует развивать мобильный сегмент

Tatiana Repkova | redactor.in.ua/ru/intervi ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications

2014-10-01

How to use data to pull ahead in the programmatic fast lane

Tatiana Repkova | digiday.com/sponsored/mil ... |

United States of America

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Northern North America

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
How To Ideas

2014-10-01

Publishers give the movie review a refresh: A collaboration between tech and edit

Tatiana Repkova | digiday.com/publishers/pu ... |

United States of America

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Northern North America

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Collaboration / Cooperation - Synergy
Covering Art / Culture - TV / Theatre Listings - Theatre / Movie / Book Reviews

2014-10-01

Can billionaires save the American newspaper?

Tatiana Repkova | www.cnbc.com/id/102006878 |

United States of America

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Northern North America

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
News Media Markets - Ownership & Investment

2014-10-01

McClatchy closes sale of 25.6% stake in Cars.com to Gannett

Tatiana Repkova | www.editorandpublisher.co ... |

United States of America

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Northern North America

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Automobile Advertising
News Media Markets - Ownership & Investment

2014-10-01

How sports publisher Bleacher Report became mobile-first

Tatiana Repkova | www.journalism.co.uk/news ... |

United States of America

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Northern North America

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Sports / Fitness Newspapers / Publications / Media
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation