Community updates

Chronological news digests

2020-10-20

‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis

Tatiana Repkova | https://digiday.com/Media ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention

2020-10-19

What happens when a community loses its local newspaper

Tatiana Repkova | https://www.newsmediaalli ... |

United States of America

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Northern North America

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Closures / Absorptions of Newspapers / Publications / Standalone News Websites / Other Media
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2020-10-19

Facebook and YouTube’s moves against QAnon are only a first step in the battle against dangerous conspiracy theories: Get ready for “lighter propaganda”

Tatiana Repkova | https://www.niemanlab.org ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Video Packages / Footage / YouTube - Vodcasting - Animation
Propaganda / Malinformation / Misinformation / Disinformation / Information Wars

2020-10-19

How to use audience data to drive digital revenues

Tatiana Repkova | https://blog.wan-ifra.org ... |

International (2)

Direct Mail - Direct Marketing - Database Marketing - Big Data
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
How To Ideas

2020-10-19

Guide explores best practices and common mistakes in membership models

Tatiana Repkova | https://ijnet.org/en/stor ... |

International (2)

Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2020-10-17

Why Facebook can’t fix itself. The platform is overrun with hate speech and disinformation. Does it actually want to solve the problem?

Tatiana Repkova | https://www.newyorker.com ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Covering / Reporting Hate Speech - Inflammatory Reporting - Racism / Antisemitism / Xenophobia / Homophobia / Tolerance
Propaganda / Malinformation / Misinformation / Disinformation / Information Wars

2020-10-16

How membership models give independent publications the creative freedom to thrive

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Independence of the Press / Media
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2020-10-15

Push notifications: Segmenting and connecting with your audience

Tatiana Repkova | https://www.rjionline.org ... |

United States of America

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Northern North America

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Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Market Segmentation - Audience Fragmentation - Niche Publishing - Microtargeting
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots
How To Ideas

2020-10-14

Introducing the new Google Analytics

Tatiana Repkova | https://blog.google/produ ... |

Online / Digital / Mobile / Social Media Trends
Web Analytics - Metrics
Journalist's Craft / Skills / Techniques / Tools

2020-10-14

Business Insider’s approach to retention management: Organization, insights, tools

Tatiana Repkova | www.fipp.com/wp-content/u ... |

United States of America

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Northern North America

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience