Community updates

Chronological news digests

2014-06-09

Research shows if engagement is what it’s all about, print newspapers (and their websites) deliver

Tatiana Repkova | www.inma.org/blogs/innova ... |

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Northern North America

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2014-06-09

Why email marketing remains so effective: A simple reward, apology, thank you, or reminder

Tatiana Repkova | www.dmnews.com/why-email- ... |

United States of America

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Northern North America

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America North, Global (1)

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Email Messages / Newsletters / Advertising / Marketing - Spam

2014-06-09

Reach Calculator: Play around with some numbers and learn to think like a media agency

Tatiana Repkova | www.niemanlab.org/2014/06 ... |

United States of America

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Northern North America

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Advertising / Marketing Agencies / Networks - Relationships With Media
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Training of Advertising Sales Staff

2014-06-09

Here's why The New York Times thinks readers will pay $6 every four weeks for opinions

Tatiana Repkova | adage.com/article/media/q ... |

United States of America

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Northern North America

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Pricing Policy - Cover Price - Newspaper / Media Wars
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2014-06-09

When blending TV and digital video, use TV for reach and digital video for frequency

Tatiana Repkova | goo.gl/ihZgRb |

United States of America

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Northern North America

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Video Packages / Footage / YouTube - Vodcasting - Animation
How To Ideas

2014-06-09

Social media's stars are in demand: Stars of Vine and Instagram get advertising deals

Tatiana Repkova | www.smartbrief.com/06/09/ ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers
Video Packages / Footage / YouTube - Vodcasting - Animation

2014-06-09

Why the comments section of your site is not the dark underbelly it seems

Tatiana Repkova | ijnet.org/blog/why-commen ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor

2014-06-09

The newsonomics of Time Inc.’s anxious spinoff: Can a magazine strategy transfer well to digital?

Tatiana Repkova | www.niemanlab.org/2014/06 ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Magazines
News Media Markets - Ownership & Investment

2014-06-09

Time Inc. reportedly plans to cut editorial costs by 25 percent

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Magazines
Employment - Job Cuts - Redundancy Schemes - Layoffs

2014-06-08

Vanity Fair campaign says its readers are "born curious"

Tatiana Repkova | www.nytimes.com/2014/06/0 ... |

United States of America

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Northern North America

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Magazines
Advertising Design / Creativity / Campaigns / Awards