Community updates

Chronological news digests

2013-10-24

New York Times will give newsstand buyers a free 4-week digital trial

Tatiana Repkova | gigaom.com/2013/10/24/new ... |

United States of America

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Northern North America

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Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-10-24

Twitter hires Vivian Schiller of NBC News to run its news partnerships unit

Tatiana Repkova | gigaom.com/2013/10/24/twi ... |

United States of America

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Northern North America

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America North, Global (1)

Collaboration / Cooperation - Synergy
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
Mobile Blogs / Moblogs - Microblogs - Twitter

2013-10-24

Tips for Storytellers: How to polish your writing

Tatiana Repkova | www.poynter.org/how-tos/n ... |

United States of America

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Northern North America

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Reporting, Writing and Editing
How To Ideas

2013-10-24

Businessman John Henry has completed his purchase of The Boston Globe

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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News Media Markets - Ownership & Investment

2013-10-24

Curate content and get tons of traffic

Tatiana Repkova | socialmediatoday.com/jdh3 ... |

United States of America

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Northern North America

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America North, Global (1)

Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence
How To Ideas

2013-10-24

Brands can actually step down content production and step up distribution to get better results

Tatiana Repkova | socialmediatoday.com/cpol ... |

United States of America

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Northern North America

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America North, Global (1)

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-10-24

News organizations’ brands matter little to Facebook users, study finds

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Covering / Reporting News / Breaking News / Scoops - News Games - Anticipatory News

2013-10-24

Nontraditional sources of revenue rise at McClatchy: Digital advertising and direct marketing account for 40%

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Generating / Growing / Increasing Advertising Revenues / Sales
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2013-10-24

Ken Doctor: Is the economic power of star journalists growing or shrinking? Depends on the news organization

Tatiana Repkova | www.niemanlab.org/2013/10 ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Personal Branding - Job Seeking

2013-10-23

Native advertising is the only way forward if publishers want to monetise their content - Buzzfeed's Jonathan Perelman

Tatiana Repkova | www.theguardian.com/media ... |

United States of America

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Northern North America

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising