Community updates

Chronological news digests

2016-03-07

VG changes mobile ad strategy with location-based technology

Tatiana Repkova | www.inma.org/blogs/confer ... |

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Northern Europe

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Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2016-02-23

Schibsted flexes its muscles with new org structure and 62% digital revenue result: Classifieds giant

Tatiana Repkova | blog.wan-ifra.org/2016/02 ... |

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Northern Europe

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
Organization Structures of Media Companies
Classified Advertising Generally

2016-01-25

Building a new online payment system for Schibsted

Tatiana Repkova | blog.wan-ifra.org/2016/01 ... |

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Central Europe, European Union (=28), European Union - new (=13), Northern Europe

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Information / Content Management Systems (CMS) - Databanks - Blockchain
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2016-01-20

VG campaign rewards loyal print readers, increases daily audience, market share

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern Europe

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Marketing Campaigns - Event Marketing - Sponsorship
Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2016-01-13

The Belgian publisher Rossel buys Schibsted share in French 20 Minutes

Tatiana Repkova | www.newspaperinnovation.c ... |

Belgium, France, Norway

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European Union (=28), European Union - old (=15), Northern Europe, Western Europe

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Free Newspapers / Magazines / Media - Pick-Up Publications
News Media Markets - Ownership & Investment

2016-01-13

Data insight at the heart of audience engagement at VG+

Tatiana Repkova | www.inma.org/blogs/mobile ... |

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Northern Europe

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2016-01-07

Aftenposten boosts public transport use by connecting user experiences: The “4,000 Stations” sharing campaign

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern Europe

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Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
Press / Media Concepts - Role of Media
Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing

2016-01-07

Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads

Tatiana Repkova | www.niemanlab.org/2016/01 ... |

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Northern Europe

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Freedom of Information - Access to Internet
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising / Marketing Forecasts / Trends
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2015-12-23

Webinar recap: Positive approaches to ad blocking - WAN-IFRA

Tatiana Repkova | blog.wan-ifra.org/2015/12 ... |

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Northern Europe

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Europe, International (2)

Freedom of Information - Access to Internet
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising / Marketing Forecasts / Trends

2015-12-05

Норвежская газета Aftenposten извинилась за публикацию некролога Санта Клаусу.

Tatiana Repkova | lenta.ru/news/2015/12/05/ ... |

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Northern Europe

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Newsroom / Online Ethics - Plagiarism / Fabrication
Covering / Reporting Death / Murder / Homicide / Suicide - Obituaries