Community updates

Chronological news digests

2019-11-28

How Dagens Nyheter pivots to a newsroom culture ‘as if print didn’t exist’ and reader revenue rules

Tatiana Repkova | https://blog.wan-ifra.org ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Newsroom / Editorial Management / Workflow
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation

2019-11-27

VGTV: Как зарабатывает самый популярный новостной бренд Норвегии

Tatiana Repkova | https://jrnlst.ru/vgtv |

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Northern Europe

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Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2019-11-27

Swedish publisher Bonnier News closes innovation hub

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Strategic / Business Planning - Business Models - Innovation - Franchising
Closures / Absorptions of Newspapers / Publications / Standalone News Websites / Other Media

2019-11-26

‘It’s about relevance’: Amedia’s subscription strategy to engage women and younger audiences

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Targeting / Engaging Female Readers / Audience
Targeting / Engaging Children / Young Reader / Audience

2019-11-25

Zetland: The commercial potential of thoughtful longform content and podcasts

Tatiana Repkova | https://www.fipp.com/news ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2019-11-21

Customer experience is an all-important prerequisite for driving loyalty and subscriptions

Tatiana Repkova | https://blog.wan-ifra.org ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2019-11-18

Schibsted reduces cost-per-action with programmatic subscription offer

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2019-11-06

The thing about Facebook and political advertising - Thomas Baekdal

Tatiana Repkova | https://baekdal.com/thoug ... |

Denmark, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe

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America North, Europe

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Political / Election / Government Advertising
Fact-Checking / Verification - Accuracy - Fake News