Community updates

Chronological news digests

2019-10-07

Stavanger Aftenblad’s comment campaign goes viral in effort to reduce churn

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Editorials / Columns / Opinion / Comments / Trolling / Letters to the Editor

2019-09-26

Swedish newspaper stops taking adverts from fossil fuel firms: Dagens ETC says ban is crucial for its credibility and urges other media to follow suit

Tatiana Repkova | https://www.theguardian.c ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Advertising in Social & Economic Context / Public Service Advertising
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Advertising / Marketing Forecasts / Trends
Serving Advertising / Marketing Clients
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Business-to-Business (B2B) / Financial Advertising
News Media Markets - Advertising / Marketing Communication

2019-09-24

How four European publishers experiment with new tools to grow their audience: Converting readers to paying subscribers; Reaching the 20-29-year-olds

Tatiana Repkova | https://www.journalism.co ... |

Germany, Poland, Sweden, Switzerland

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Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Northern Europe, Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Targeting / Engaging Children / Young Reader / Audience
How To Ideas

2019-09-23

5 news brands share unique paywall and content approaches

Tatiana Repkova | https://www.inma.org/blog ... |

Germany, Poland, Sweden, Switzerland

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Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Northern Europe, Western Europe

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2019-09-09

2019-09-05

Facebook Watch has signed video partnerships with France’s Le Monde, Germany’s Axel Springer and Sweden’s Expressen to deliver original content

Tatiana Repkova | https://variety.com/2019/ ... |

France, Germany, Sweden

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European Union (=28), European Union - old (=15), Northern Europe, Western Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Collaboration / Cooperation - Synergy
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
Video Packages / Footage / YouTube - Vodcasting - Animation

2019-08-28

Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

Tatiana Repkova | https://www.inma.org/blog ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Advertising Design / Creativity / Campaigns / Awards

2019-08-26

YouTube назвал первого блогера со 100 млн подписчиков: PewDiePie из Швеции

Tatiana Repkova | https://jourdom.ru/news/1 ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Europe, Global (1)

Online / Digital / Mobile / Social Media Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Video Packages / Footage / YouTube - Vodcasting - Animation
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers

2019-08-18

Schibsted shares its customer-centric B2B product strategy

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Strategic / Business Planning - Business Models - Innovation - Franchising
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)

2019-08-13

How good products enable modern journalism: Think of your end-users’ needs first, and what problems you can solve for them before you start building something

Tatiana Repkova | https://schibsted.com/blo ... |

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Northern Europe

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Professional Journalism
Strategic / Business Planning - Business Models - Innovation - Franchising
Web Developer / Product Manager / Project Manager