Community updates

Chronological news digests

2012-04-23

Google is adapting its do-it-yourself AdWords platform to video ads made for its YouTube and targets $20 billion local TV ad market

Tatiana Repkova | paidcontent.org/2012/04/2 ... |

United States of America

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Northern North America

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America North, Global (1)

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Video Advertisements
Local Advertising / Marketing
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
Video Packages / Footage / YouTube - Vodcasting - Animation

2012-04-23

A new study from the University of Texas explores the interrelatedness between online news use, preference, and intent to pay

Tatiana Repkova | www.niemanlab.org/2012/04 ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-04-23

Spending on mobile search ads soared astonishing 221% year-over-year in Q1 2012

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

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Advertising / Marketing Forecasts / Trends
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2012-04-23

4 tips for picking the right crowdfunding platform

Tatiana Repkova | mashable.com/2012/04/23/t ... |

United States of America

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Northern North America

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Fundraising / Crowdfunding - Investors

2012-04-23

Understanding real-time bidding for the mobile marketplace

Tatiana Repkova | www.dmnews.com/understand ... |

United States of America

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Northern North America

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America North, Global (1)

Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2012-04-23

Press+ said that it will grandfather at no charge the subscribers for any publishers that had used Google One Pass

Tatiana Repkova | jimromenesko.com/2012/04/ ... |

United States of America

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Northern North America

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Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2012-04-23

New York Daily News releases 'Policy on personal blogging and social media activities' (full text)

Tatiana Repkova | jimromenesko.com/2012/04/ ... |

United States of America

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Northern North America

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Social Media Generally - Social Websites / Networking - Social Journalism
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers
Mobile Blogs / Moblogs - Microblogs - Twitter
Employee Handbooks / Policy Manuals / Guidelines

2012-04-23

Chicago Tribune outsources hyperlocal news

Tatiana Repkova | jimromenesko.com/2012/04/ ... |

United States of America

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Northern North America

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Outsourcing - Insourcing
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2012-04-23

Google may build satellite antenna farm in Iowa for TV service

Tatiana Repkova | www.fiercetelecom.com/sto ... |

United States of America

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Northern North America

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Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming

2012-04-23

Athenaeum OL (On Line) Archive Works: Community newspapers and photo collections find new life on the Web

Tatiana Repkova | www.editorandpublisher.co ... |

United States of America

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Northern North America

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Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
Media / News / Newspaper Archives / Library